Will TikTok Take Over the World?
Will TikTok become a new retailing powerhouse? It looks like it is going to give it a try. TikTok rose from obscurity to became the…
Will TikTok become a new retailing powerhouse? It looks like it is going to give it a try. TikTok rose from obscurity to became the…
TikTok is the hottest social media platform today. Its users are the most valuable commodity for many brands today. NPR podcast The Indicator, looked at…
In Essentials of Marketing, we try to highlight some of the positive things business does to make the world a better place. That said, marketing…
My kids have started talking about social e-commerce. Of course that is not the term they use, but buying via Instagram is growing fast. “Social…
Nike shows support for mothers in this recent video. In time for Mother’s Day. This video offers can be integrated into and foster discussion on…
A lot of digital advertising is based on the idea that firms like Google and Facebook have data that allows them to microtarget advertising. These…
OK, life gives you lemons (or worse, far worse, a pandemic), how do you make lemonade. Because the pandemic is everywhere these days, we might…
Who would have thought that Steak-umm, the brand of frozen processed meats, would become a “voice of reason in the pandemic” (Fast Company). The article…