Facebook Changes News Feed Policies
Social media marketing added a new and significant channel for businesses to reach customers. However, when that channel is controlled by another entity it can…
Chapter 16
Promotion Through Influencers
While many promotional strategies are ageless, to be most effective you need to know how to fine-tune your strategy for your target market. If you’re…
Advertising | Chapter 15 | Chapter 16 | Chapter 19 | Integrated marketing communications | Promotion
Improved ad targeting at the expense of privacy
Advertising continues to shift away from traditional media and more to digital media. In particular, mobile advertising is the hot platform these days due to…
Chapter 13 | Chapter 16 | Chapter 19 | Ethics | Promotion | Publicity
The Gray World of Online Reviews
The internet has given consumers incredible power when it comes to evaluating and purchasing products. No longer do you have to visit multiple stores to…
Advertising | Chapter 09 | Chapter 12 | Chapter 13 | Chapter 15 | Chapter 16 | Logistics | Product | Product life cycle
Welcoming unwelcome innovation
In my Principles of Marketing class I ask my students a simple True/False question: “Good marketing means giving customers the products and services they ask…
Which Brands are Getting It Right? (An Insider’s Perspective)
Most of us try to keep up on the marketplace. But it is a challenge to keep up with which brands are crushing it –…
Chapter 01 | Chapter 05 | Chapter 08 | Chapter 09 | Chapter 13 | Chapter 16 | Chapter 17 | New-product development | Product | Promotion | Publicity | Social media
“We wanted [our restaurant] to be Instagrammable”
Most industries report a decline in the effectiveness of advertising as a means to tell customers about their product. As we note in chapter 16,…
The Consumer-Advertiser Battle Continues
Marketing managers have to acknowledge, most consumers are looking for ways to avoid advertising. While there is more advertising these days, there are many more…
Musicians Turn to Social Media for Promotion
Last Friday we also posted on the music industry — a student favorite. Making it as a musician is tough these days. Streaming services don’t pay…