Econsultancy publishes research and analysis on the various pieces of digital marketing, including ecommerce, social media, search engine optimization, mobile, and more. This article looks at “Influencer marketing in 2023: What do the experts predict?” and includes a link to its 2022 Influencer Marketing Benchmark Report. There is a lot of good stuff here—from experts.
This kind of detail, in a quick-changing industry, is difficult to capture in a textbook revision. Not that we don’t try, but practice changes almost weekly, while textbooks are revised every three years. In Essentials of Marketing, we cover these topics at a general level, and you will be interested in reading our new coverage of social commerce (Chapter 12) as well as influencers and digital marketing (Chapters 13, 15, and 16). If you and your students want that content now and appreciate a deep dive on these topics, these links will prepare you for a deeper discussion.