Too Many Jeans: A TED-Ed Lesson on Persuasion for Your Promotion Chapters
Many of our students arrive believing that persuasion is a polite word for manipulation. I see it differently, and this short TED-Ed video offers an…
Chapter 14
- Chapter 08 | Chapter 09 | Chapter 12 | Chapter 14 | Customer service | In-Class Activity | Marketing strategy planning | Retailing | Service
#AI4M: Taco Bell Has AI in 890 Drive-Thrus. Most Customers Don’t Notice.
Kristen Charpentier’s first clue was that the voice was too nice. She pulled into a Dairy Queen drive-thru in Cary, North Carolina, and the speaker…
- Chapter 02 | Chapter 14 | Chapter 18 | Customer service | Ethics | Flip Exercise | In-Class Activity | Price | Video
Amazon Named Its Cancellation Process “The Iliad”: Subscription Pricing From the Customer’s Side
Note: this segment is from John Oliver’s Last Week Tonight, and it comes with the profanity, crude humor, and political asides the show is known…
- Chapter 10 | Chapter 12 | Chapter 13 | Chapter 14 | Chapter 15 | Chapter 16 | In-Class Activity | Place | Promotion
Direct to Patient: How Pharma is Rewriting the Marketing Channel
We know that direct-to-consumer (DTC) distribution remains popular. The 18th edition of Essentials of Marketing expanded coverage of the topic, and the forthcoming 2026 release…
- Artificial Intelligence | Chapter 05 | Chapter 12 | Chapter 14 | Chapter 17 | Ethics | Flip Exercise | In-Class Activity
#AI4M: Swipe, Sort, Save: The New AI-Powered Buyer Journey
There has been a lot of activity around using AI to help people shop. This space is still emerging, so it could be ripe for…
- Chapter 01 | Chapter 04 | Chapter 13 | Chapter 14 | Chapter 15 | Chapter 16 | In-Class Activity | Promotion | Video
From Shepherds to Soldiers to Strategists: Unconventional Marketing Contexts
Marketing isn’t just for selling products—it’s increasingly harnessed by institutions pursuing non-commercial goals. Whether it’s evangelism, enlistment, or civic engagement, the strategic use of segmentation,…
From Phone Calls to AI Chat: How Holcim is Simplifying Cement Orders with AI
Holcim, a 112-year-old construction materials company, is proving that even traditional industries can benefit from cutting-edge digital innovation. By integrating generative AI (gen AI) into…
Will AI take over customer service?
Obviously AI in marketing is a hot topic. And it changes daily. Klarna is a fintech company, one of these new pay over time services….
- #M4BW | Advertising | Artificial Intelligence | B2B | Chapter 01 | Chapter 02 | Chapter 03 | Chapter 04 | Chapter 05 | Chapter 06 | Chapter 07 | Chapter 08 | Chapter 09 | Chapter 10 | Chapter 12 | Chapter 13 | Chapter 14 | Chapter 15 | Chapter 16 | Chapter 17 | Chapter 18 | Chapter 19 | Consumer behavior | New-product development | Positioning | Price | Product | Promotion | Publicity | Social media | Social responsibility | Sustainability
Time’s Best Inventions of 2023…
Are you searching for some fun new examples to use in class? Innovation and new products are an important outcome of good marketing. The Time…
