Marketing isn’t just for selling products—it’s increasingly harnessed by institutions pursuing non-commercial goals. Whether it’s evangelism, enlistment, or civic engagement, the strategic use of segmentation,…
Holcim, a 112-year-old construction materials company, is proving that even traditional industries can benefit from cutting-edge digital innovation. By integrating generative AI (gen AI) into…
Obviously AI in marketing is a hot topic. And it changes daily. Klarna is a fintech company, one of these new pay over time services….
Are you searching for some fun new examples to use in class? Innovation and new products are an important outcome of good marketing. The Time…
Artificial intelligence (AI) is on the precipice of radically enhancing customer service and business operations. Zack Kass, in a recent article on MarketWatch, describes the…
[But not this first paragraph]. I imagine by now most of you are at least familiar with ChatGPT. If you have not at least played…
This article highlights a new report that highlights the brands that receive the most hate on Twitter. The findings of the study might be fun…
Every generation presents new marketing challenges. As consumers flock to online shopping, CoverGirl decided to open their first brick-and-mortar location in Times Square, NY. You…
Personal selling has always had the ability and advantage of tailoring a message for a specific customer. A downside of personal selling is the cost…