In my class and my textbook, I largely refrain from using examples from the marketing of alcoholic beverages. I do not want to appear to…
Are you searching for some fun new examples to use in class? Innovation and new products are an important outcome of good marketing. The Time…
I always enjoy Fast Company‘s innovation issues. This year’s “World Changing Idea Awards honor the businesses and organizations driving change in the world.” There is always…
I heard this great story, “The $100 Million Apple” on the NPR Planet Money podcast (November 25, 2019). The story walks you through new product development…
Bloomberg’s short article/interview entitled “A Folding Bike Helmet That Looks Good and Still Shields Your Brain” shows inventors can still find room to innovate, even…
Most industries report a decline in the effectiveness of advertising as a means to tell customers about their product. As we note in chapter 16,…
As you know from chapter 9, identifying and developing new-product ideas — and effective strategies to go with them — can be key to a…
IKEA is one of the most successful and interesting companies of our day. IKEA is a case study we use to open our chapter on cross-functional…
The driverless car is a reality. This video might be fun to drop into a lecture on the external market environment — to stimulate a…