I heard this great story, “The $100 Million Apple” on the NPR Planet Money podcast (November 25, 2019). The story walks you through new product development and commercialization (launched today, December 1) of a new branded apple — the Cosmic Crisp. The podcast story, while short (9 minute listen) walks you through the development of this new branded apple. The story provides a nice overview of new product development in an unusual context.
After listening, I thought this sounded familiar and that maybe I had written about the Honey Crisp apple on the blog before. Sure enough, almost 5 years ago to the day, I posted “New Produce Development” on the blog. Check that post out for some earlier background.