World Changing Ideas – New Product Development at Its Finest (#M4BW)
I always enjoy Fast Company‘s innovation issues. This year’s “World Changing Idea Awards honor the businesses and organizations driving change in the world.” There is always…
New-product development
New Produce Development (again)
I heard this great story, “The $100 Million Apple” on the NPR Planet Money podcast (November 25, 2019). The story walks you through new product development…
Chapter 04 | Chapter 09 | Chapter 13 | New-product development | Product | Product life cycle | Segmentation
Promoting differentiation in a mature market
Bloomberg’s short article/interview entitled “A Folding Bike Helmet That Looks Good and Still Shields Your Brain” shows inventors can still find room to innovate, even…
Chapter 01 | Chapter 05 | Chapter 08 | Chapter 09 | Chapter 13 | Chapter 16 | Chapter 17 | New-product development | Product | Promotion | Publicity | Social media
“We wanted [our restaurant] to be Instagrammable”
Most industries report a decline in the effectiveness of advertising as a means to tell customers about their product. As we note in chapter 16,…
What’s Now? Chapter 9 – New Product Planning at Gatorade
As you know from chapter 9, identifying and developing new-product ideas — and effective strategies to go with them — can be key to a…
New-product development at Ikea
IKEA is one of the most successful and interesting companies of our day. IKEA is a case study we use to open our chapter on cross-functional…
Consumer behavior | External market environment | New-product development | Product | Product life cycle | Video
Mercedes Benz’s driverless car prototype
The driverless car is a reality. This video might be fun to drop into a lecture on the external market environment — to stimulate a…
Guest Speaker: Steve Jobs on Market Research
This short (1:26) video clip can bring Steve Jobs to your class to talk about when market research will and will not be helpful. Showing…