The year 2024 demonstrated that advertising operates in an increasingly interactive and contentious space. For examples, see “10 Ads That Struck a Cultural Nerve in…
This article highlights how the vending machine industry is undergoing a significant transformation fueled by consumer demand for healthier, higher-quality, and more convenient food options….
Our Chapter 15 case opener features Domino’s. The company has grown, in part, because of some great advertising over the years. This recent ad from…
In this tutorial, the management professor Boris Nikolaev demonstrates five powerful use cases of Google’s NotebookLM, an AI-driven research assistant designed to enhance learning and…
I try to have some sort of fun activity for my students on the last day of class. And sometimes, I like to simply get…
We are here to provide you with a few post-Super Bowl thoughts. First, we have a couple of ideas for in-class activities you could use…
In our textbook, we stay away from references and images of alcohol. We know that some instructors prefer not to expose their students to any…
The meal kit industry is challenging. Since building this market in the late 2010s, Blue Apron has struggled to be profitable and was recently sold….
McAloo Tikki Burger anyone? Only in India. McSpaghetti? Only in the Philippines. McDonald’s has restaurants all around the world. It has learned to serve this…