Advertising | Chapter 15 | Promotion | TV Commercial | Video
Democratizing Television Advertising
I have to admit, I usually try to avoid television advertising. I pay for the upgrade in order to avoid ads. The exception for me…
Video
- Chapter 04 | Chapter 05 | Chapter 08 | Chapter 09 | Chapter 17 | In-Class Activity | Price | Product | Service | Video
The Transformation Economy
Over 25 years ago, B. Joseph Pine II and James Gilmore made business leaders think differently with their book The Experience Economy. The insights from…
- Chapter 03 | Chapter 04 | Chapter 08 | Chapter 09 | Chapter 17 | Product | Promotion | Social media | Video
Essentials of Marketing YouTube Links, part 3
One of the features in the Essentials of Marketing Instructor’s Manual is our YouTube Video Links. These were previously called YouTube PowerPoints because each link…
- Chapter 03 | Chapter 07 | Chapter 08 | Chapter 09 | Chapter 13 | Chapter 16 | Chapter 17 | Chapter 18 | New-product development | Product | Product life cycle | Promotion | Video
Essentials of Marketing YouTube Links, part 2
One of the features in the Essentials of Marketing Instructor’s Manual is our YouTube Video Links. These were previously called YouTube PowerPoints because each link…
#AI4M: Teaching Marketing in the Age of AI: Simple Ways to Build Critical Thinkers
A couple of weeks ago, I presented a webinar for McGraw-Hill titled “Teaching Marketing in the Age of AI: Simple Ways to Build Critical Thinkers.”…
- #M4BW | Chapter 01 | Chapter 05 | Chapter 12 | Chapter 13 | Chapter 15 | Promotion | Social media | Video
Essentials of Marketing YouTube Links
One of the features in the Essentials of Marketing Instructor’s Manual is our YouTube Video Links. These were previously called YouTube PowerPoints because each link…
- Chapter 03 | Chapter 08 | Chapter 13 | Chapter 16 | In-Class Activity | Product | Promotion | Publicity | Video | Viral campaign
When the CEO Becomes the Meme: McDonald’s Viral Burger Video and the Earned Media Lesson It Served Up
In early February 2026, McDonald’s CEO Chris Kempczinski posted a short video to his Instagram account showing himself tasting the chain’s new Big Arch burger….
- Advertising | Chapter 08 | Chapter 09 | Chapter 13 | Chapter 15 | Product | Promotion | Video
A Couple of Fun Ads
If you are looking to keep up on advertising around the world, you can do worse that Adland.TV. I find a lot of interesting ads…
- Chapter 13 | Chapter 15 | Promotion | Video
A Quick Super Bowl Ad Follow Up
Regular readers know that I enjoy the Marketoonist. This morning’s email, perhaps unsurprisingly, had to do with the Super Bowl. The cartoon is funny and…
