McAloo Tikki Burger anyone? Only in India. McSpaghetti? Only in the Philippines. McDonald’s has restaurants all around the world. It has learned to serve this…
Your students may find it interesting that a “Woman makes $278 per hour to play [a] board game.” I guess I find that interesting, too,…
Back in March, 2023, I made a presentation on some research I have been doing with two of my colleagues at Colorado State University. The…
Dick’s Sporting Goods has been pivoting to a new strategy. With many brick-and-mortar retailers struggling, Dick’s is making some changes. It is closing its Field…
Some of my marketing instructor readers may be regular users and very familiar with TikTok. Personally, I am afraid of getting addicted, so I have…
Part of my YouTube PowerPoint collection. This type of video we call a “Guest Speaker” because it features an expert talking about a topic—in this…
Top 10 Craziest Advertising Campaigns That Actually Worked https://youtu.be/Kk4ILxEjf_4 (10:12) There are 10 interesting and funny advertising campaigns. One or more of these might be…
Keeping up with the fast-moving world of marketing is a real challenge these days. As a textbook author, I feel even more obliged to know…
Part of my YouTube PowerPoint collection. This type of video we call a “Case Study” because it includes some details about a promotion. Case study:…