Chapter 13 | Chapter 15 | Promotion | Video | Viral campaign
Clever “Influencer” Promotion Example
Your students may find it interesting that a “Woman makes $278 per hour to play [a] board game.” I guess I find that interesting, too,…
Video
- #M4BW | Chapter 01 | Chapter 19 | Consumer behavior | Video
Webinar: Purpose Orientation and Marketing Strategy
Back in March, 2023, I made a presentation on some research I have been doing with two of my colleagues at Colorado State University. The…
- Chapter 12 | Product | Retailing | Video
Dick’s Sporting Goods New Strategy
Dick’s Sporting Goods has been pivoting to a new strategy. With many brick-and-mortar retailers struggling, Dick’s is making some changes. It is closing its Field…
TikTok, Boom: Watch this Documentary to Learn More
Some of my marketing instructor readers may be regular users and very familiar with TikTok. Personally, I am afraid of getting addicted, so I have…
- Chapter 13 | Chapter 15 | Chapter 16 | Video
Video Guest Speaker: Social Media Marketing in 5 Minutes
Part of my YouTube PowerPoint collection. This type of video we call a “Guest Speaker” because it features an expert talking about a topic—in this…
- Chapter 13 | Chapter 15 | Chapter 16 | Video
Video: 10 Crazy Ad Campaigns
Top 10 Craziest Advertising Campaigns That Actually Worked https://youtu.be/Kk4ILxEjf_4 (10:12) There are 10 interesting and funny advertising campaigns. One or more of these might be…
- Chapter 04 | Chapter 07 | Chapter 13 | Chapter 15 | Chapter 16 | Video
Meltwater’s 2023 Marketing Trends Report
Keeping up with the fast-moving world of marketing is a real challenge these days. As a textbook author, I feel even more obliged to know…
Video Case Study: Pepsi Targets Quick Serve Restaurants
Part of my YouTube PowerPoint collection. This type of video we call a “Case Study” because it includes some details about a promotion. Case study:…
Video: Burberry Open Spaces Film
Burberry Open Spaces Film (2:24). Pure unadulterated fun – I guess that is the positioning (Chapter 4 and maybe Chapter 13 – promotion objectives) that…
