Every February, marketing instructors get a golden opportunity: the Super Bowl. While the big game delivers drama on the field, the commercials deliver a masterclass…
This article from the BBC, “How UK plush toy Jellycat conquered China” (January 3, 2026) is worth a little playing around. When I first discovered…
Let’s catch up on some marketing news. As you might guess, I tend to scan a lot of news sources. I collect a lot of…
Here is a good article that helps drive home a fundamental marketing concept—differentiation. “How Weird Wins” (Fast Company, November 11, 2025) argues that in today’s…
“OpenAI Wants Brands to Allow Their Mascots to Appear in Gen AI Videos” (The Wall Street Journal, November 4, 2025) should they? OpenAI’s new Sora…
Here is another brand that many of our students frequent, Taco Bell. AI offers promise for the fast-food industry, which is always looking for ways…
When Gary Vaynerchuk talks about marketing, I listen. He has his critics. But I think at its core, “Gary Vee” gives pretty good, if often…
Marketing isn’t just for selling products—it’s increasingly harnessed by institutions pursuing non-commercial goals. Whether it’s evangelism, enlistment, or civic engagement, the strategic use of segmentation,…
I have been listening to the new Fast Company podcast “Brand New World.“ It is fascinating. I have long enjoyed the host, Jeff Beer, and…