Keeping up with the fast-moving world of marketing is a real challenge these days. As a textbook author, I feel even more obliged to know…
Part of my YouTube PowerPoint collection. This type of video we call a “Case Study” because it includes some details about a promotion. Case study:…
Burberry Open Spaces Film (2:24). Pure unadulterated fun – I guess that is the positioning (Chapter 4 and maybe Chapter 13 – promotion objectives) that…
Part of my YouTube PowerPoint collection. This type of video we call a “Case Study” because it includes some details about a promotion. Lil Sugar…
Readers of Essentials of Marketing will recall our Chapter 4 case opener on Lego. We use this case to introduce segmentation and targeting, talking about…
Toxic Influence: A Dove Film – Dove Self-Esteem Project https://youtu.be/sF3iRZtkyAQ (3:48). Good tie-ins with Chapters 1 (#M4BW), 3 (mission statement), 4 (positioning) and C19 (#M4BW)….
Part of my YouTube PowerPoint collection. This type of video we call a “Chapter Opener” as it features the company or brand featured in our…
Scott Galloway, marketing professor at NYU, is one of my favorites. I like his short little videos that cover some interesting fact or trend. This…
The last few editions of Essentials of Marketing have included examples of how companies are adding technology as customer service or a supplement to their core…