Video Chapter Opener: Nike – For once, Don’t Do It
Part of my YouTube PowerPoint collection. This type of video we call a “Chapter Opener” as it features the company or brand featured in our…
Video
How many young people live with their parents?
Scott Galloway, marketing professor at NYU, is one of my favorites. I like his short little videos that cover some interesting fact or trend. This…
Lowe’s launches “Spatial Commerce” as part of its app
The last few editions of Essentials of Marketing have included examples of how companies are adding technology as customer service or a supplement to their core…
Chapter 01 | Chapter 12 | Chapter 13 | Chapter 16 | Ethics | Video
What is dark design?
In Essentials of Marketing, we try to highlight some of the positive things business does to make the world a better place. That said, marketing…
#M4BW | Chapter 01 | Chapter 09 | Chapter 10 | Chapter 11 | Chapter 12 | Chapter 19 | Place | Sustainability | Video
Seattle’s Zero-Emissions Last-Mile Delivery Hub
Earlier this month, the United Nations’ Intergovernmental Panel on Climate Change issued its latest report on the climate. It was not encouraging and clearly points…
#M4BW | Chapter 08 | Chapter 13 | Chapter 15 | Chapter 16 | Video | Viral campaign
“8 Best Brand Moments from 2019” (including some good #M4BW examples)
It’s that time of year when “best of” lists come around. I enjoy these lists because an expert (hopefully) pulls together some great marketing examples…
Apple Advertising Over 40 Years
Many of our students love Apple products and the brand in general. It usually ranks in the top 2-3 most frequently mentioned when I survey…
Consumer behavior | External market environment | New-product development | Product | Product life cycle | Video
Mercedes Benz’s driverless car prototype
The driverless car is a reality. This video might be fun to drop into a lecture on the external market environment — to stimulate a…
Caterpillar Uses Viral Video in “Built for It” Campaign
Many of the most creative campaigns are for consumer brands — so I really enjoy seeing a B2B brand do something creative. Caterpillar (the high…