Strategy planning

Artificial Intelligence | Chapter 01 | Chapter 02 | Chapter 03 | Chapter 04 | Chapter 05 | Chapter 07 | Chapter 08 | Chapter 13 | Chapter 15 | Chapter 16 | Chapter 17 | Chapter 18 | Ethics | External market environment | Integrated marketing communications | Positioning | Price | Product | Social responsibility | Strategy planning | Video

Marketing News Catch-Up
January 12, 2026January 19, 2026

Let’s catch up on some marketing news. As you might guess, I tend to scan a lot of news sources. I collect a lot of…

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Chapter 01 | Chapter 02 | Chapter 04 | Chapter 16 | Promotion | Publicity | Social media | Strategy planning

Case Study: Stanley and the Remarkable Story of the Quencher Tumbler
January 18, 2024January 18, 2024

The story of Stanley and its Quencher tumbler is a great story of marketing success–and good luck. The mug is not cheap (the image at…

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Chapter 13 | Chapter 16 | Promotion | Strategy planning | Viral campaign

The Power of Taylor Swift
October 4, 2023

The world’s most popular artist has demonstrated her start power (again). The recent surge in popularity of ranch as a condiment has been attributed to…

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Chapter 02 | Chapter 03 | External market environment | Marketing strategy planning | Strategy planning

Focus and Approach…
December 13, 2017December 4, 2017

I saw this cartoon and it reminded me of many meetings I was in while working in various marketing roles. As marketers we often have…

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