Strategy planning

Chapter 02 | Chapter 04 | Chapter 05 | Chapter 08 | Chapter 09 | Chapter 10 | Chapter 13 | Chapter 16 | Chapter 17 | Consumer behavior | In-Class Activity | International | Marketing strategy planning | Place | Positioning | Price | Product | Promotion | Strategy planning | Video
UK Plush Toy Jellycat’s Marketing Strategy Finds Success in China
January 29, 2026April 4, 2026
This article from the BBC, “How UK plush toy Jellycat conquered China” (January 3, 2026) is worth a little playing around. When I first discovered…
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Artificial Intelligence | Chapter 01 | Chapter 02 | Chapter 03 | Chapter 04 | Chapter 05 | Chapter 07 | Chapter 08 | Chapter 13 | Chapter 15 | Chapter 16 | Chapter 17 | Chapter 18 | Ethics | External market environment | Integrated marketing communications | Positioning | Price | Product | Social responsibility | Strategy planning | Video
Marketing News Catch-Up
January 12, 2026January 19, 2026
Let’s catch up on some marketing news. As you might guess, I tend to scan a lot of news sources. I collect a lot of…
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Chapter 01 | Chapter 02 | Chapter 04 | Chapter 16 | Promotion | Publicity | Social media | Strategy planning
Case Study: Stanley and the Remarkable Story of the Quencher Tumbler
January 18, 2024January 18, 2024
The story of Stanley and its Quencher tumbler is a great story of marketing success–and good luck. The mug is not cheap (the image at…
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Chapter 13 | Chapter 16 | Promotion | Strategy planning | Viral campaign
The Power of Taylor Swift
October 4, 2023
The world’s most popular artist has demonstrated her start power (again). The recent surge in popularity of ranch as a condiment has been attributed to…
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Chapter 02 | Chapter 03 | External market environment | Marketing strategy planning | Strategy planning
Focus and Approach…
December 13, 2017December 4, 2017
I saw this cartoon and it reminded me of many meetings I was in while working in various marketing roles. As marketers we often have…
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