Most of our students can relate to the fast food market–and some of the pricing and value issues these businesses are facing. This article from…
We have found that the amount of attention marketing instructors want to give to ethical issues varies widely. Everyone recognizes its importance, but instructor how…
Do you know Tom Fishburne and the Marketoonist? Tom draws fun marketing related cartoons that provide remarkable insights into marketing practice. His latest post, “AI…
Roblox is a fun brand to discuss in class. It has been very successful and many of our students will have played the game and…
When I survey my students’ for their favorite brand, Apple or Nike usually come out on top. Most of my students have iPhones and Apple…
Artificial intelligence is getting smarter and smarter–and it is automating more and more marketing tasks. Last summer Teach the 4 Ps described a blog post…
While there are many examples of powerful brands, Liquid Death is powerful, timely, and relevant to the young adults most of us are teaching. The…
The story of Stanley and its Quencher tumbler is a great story of marketing success–and good luck. The mug is not cheap (the image at…
Are you searching for some fun new examples to use in class? Innovation and new products are an important outcome of good marketing. The Time…