Millennials are boosting some industries…
As we point out in Chapter 3, marketing context, including the broader cultural and social environment can bring about threats or opportunities. As Millennials (those born…
Chapter 02
2018 Brand Failures
We generally focus posts on clever, interesting, and/or effective marketing news but this post is all about marketing failures. Marketing Dive recently posted an article…
Survey Overload
Tom Fishburn recently ran this Marketoonist comic which hits close to home, particularly during holiday season. We teach students the importance of making market-based decisions…
Halloween Marketing – Behind the Scenes
Americans are crazy about Halloween and that works out great for costume companies, candy manufacturers, decoration providers, and of course the retailers that carry those…
Target Stores Reinvention Pays Off
Brick-and-mortar retailers like Target, Wal-Mart, and Best Buy have been struggling to find ways to stay relevant in the new Amazon age. After trying to…
Marketing Exclusivity and Status
Luxury goods can facilitate good discussions when talking about consumers and their buying behavior. If you’re looking for a current topic to use when talking…
The Exaggerated Death of Retail
Amazon is a retail juggernaut. Last year the company was responsible for 5% of total US retail sales (online and offline). Their growth and expansion…
Negative Brand Association
Brands partner with other brands all the time for various reasons. One motivator is to help improve your brand preference. By associating with another brand…
Social Media’s Fight for Younger Members
Facebook started as a platform for college students and quickly became popular with teenagers as well. As the platform went through the adoption curve it…