This WSJ article offers a fascinating look at Colgate-Palmolive’s relentless pursuit of the “perfect toothbrush,” led by Eduardo Jiménez, Director of Technology. With over 239…
Inflation remain stubborn. It is a topic our students understand (in a way that previous generations perhaps did not). This article at Sherwood News “Grocery…
Most of our students can relate to the fast food market–and some of the pricing and value issues these businesses are facing. This article from…
Depending on how deep you want to dive, today’s post has a lot on customer value, which is certainly a core principle of marketing. The…
This article (originally posted at Fast Company) describes the ongoing challenge fast-food brands face as inflation drives menu prices higher, sparking a consumer pushback. Iconic…
Volkswagen is bringing the minivan back with the all-electric ID. Buzz, a retro-modern vehicle paying homage to VW’s iconic microbus. The U.S. version of the…
These days some marketing campaigns include (or sometimes completely rely upon) influencers in the promotion blend. Influencers are one of the fastest growing forms of…
In our “Personalized Marketing…” post from a few days ago I referenced the 2024 Global Trends Index from Marigold. This paper reports findings from a…
While there are many examples of powerful brands, Liquid Death is powerful, timely, and relevant to the young adults most of us are teaching. The…