Consumer behavior

Fast Food’s Value Dilemma: Losing the Core Customer in the Pricing Battle
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Fast Food’s Value Dilemma: Losing the Core Customer in the Pricing Battle

Most of our students can relate to the fast food market–and some of the pricing and value issues these businesses are facing. This article from…

Inflation’s Bite: What Rising Fast-Food Prices Teach Us About Consumer Perceptions and Behavior
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Inflation’s Bite: What Rising Fast-Food Prices Teach Us About Consumer Perceptions and Behavior

This article (originally posted at Fast Company) describes the ongoing challenge fast-food brands face as inflation drives menu prices higher, sparking a consumer pushback. Iconic…