How many subscription services do you have? And how much do you spend on them in total each month? C+R Research asked these questions to…
I survey my students before each semester. I ask them about where they are from, their major/specialization, and what they want to do when they…
This short article in Fast Company (February 27, 2020) describes a new business model being used by Panera, “Panera debuts $9/month unlimited coffee and tea…
One example of the experimental method discussed in chapter 7 is an A/B test. You can read about a real-life example of this in “Google…
Marketing analytics is one of the hottest topics facing today’s marketing manager. For a contemporary example, you might show this video to your class. The video is…
This short (1:26) video clip can bring Steve Jobs to your class to talk about when market research will and will not be helpful. Showing…
Powerful computers now allow software to read people’s emotions. Some of this new software and various applications are described in this article and the video below “The Technology…