This WSJ article offers a fascinating look at Colgate-Palmolive’s relentless pursuit of the “perfect toothbrush,” led by Eduardo Jiménez, Director of Technology. With over 239…
There are plenty of experts out there with various opinions on the Super Bowl ads. I do not count myself among them, so I instead…
I spent some time this summer trying to keep up on AI, especially as it relates to teaching marketing. I am far from an expert,…
Marketing intelligence and research agencies often conduct research and prepare reports on industries or customer segments. Sometimes they post a teaser with little useful information,…
How many subscription services do you have? And how much do you spend on them in total each month? C+R Research asked these questions to…
I survey my students before each semester. I ask them about where they are from, their major/specialization, and what they want to do when they…
This short article in Fast Company (February 27, 2020) describes a new business model being used by Panera, “Panera debuts $9/month unlimited coffee and tea…
One example of the experimental method discussed in chapter 7 is an A/B test. You can read about a real-life example of this in “Google…
Marketing analytics is one of the hottest topics facing today’s marketing manager. For a contemporary example, you might show this video to your class. The video is…