Comparing the Many, Many, Different AI Tools Available Today
I spent some time this summer trying to keep up on AI, especially as it relates to teaching marketing. I am far from an expert,…
Market research
Educate Yourself on Gen Z
Marketing intelligence and research agencies often conduct research and prepare reports on industries or customer segments. Sometimes they post a teaser with little useful information,…
Chapter 17 | Chapter 18 | Ethics | Market research | Price
Do sellers of subscriptions just hope consumers forget about it?
How many subscription services do you have? And how much do you spend on them in total each month? C+R Research asked these questions to…
Gen Z’s Favorite Brands
I survey my students before each semester. I ask them about where they are from, their major/specialization, and what they want to do when they…
Why is Panera selling coffee subscriptions for $9 a month?
This short article in Fast Company (February 27, 2020) describes a new business model being used by Panera, “Panera debuts $9/month unlimited coffee and tea…
What’s Now? Chapter 7 – Google Uses A/B Testing to Compare Ad Length
One example of the experimental method discussed in chapter 7 is an A/B test. You can read about a real-life example of this in “Google…
Orlando Magic Use Analytics to Increase Revenue and Profits
Marketing analytics is one of the hottest topics facing today’s marketing manager. For a contemporary example, you might show this video to your class. The video is…
Guest Speaker: Steve Jobs on Market Research
This short (1:26) video clip can bring Steve Jobs to your class to talk about when market research will and will not be helpful. Showing…
Can software detect emotions? How can marketers use this? Should they?
Powerful computers now allow software to read people’s emotions. Some of this new software and various applications are described in this article and the video below “The Technology…