Can software detect emotions? How can marketers use this? Should they?

Screen Shot 2015-02-06 at 3.02.36 PMPowerful computers now allow software to read people’s emotions. Some of this new software and various applications are described in this article and the video below “The Technology that Unmasks Your Hidden Emotions” (Wall Street Journal, January 28, 2015, non-subscribers may need to click here).

This article and/or video might be used to spark your students’ creativity and problem-solving. The article describes a technology, but only a few applications. You could have your students read the article (or you could show the video in class) and then ask your students to design a market research study that uses the technology. Alternatively, you might ask students how a retailer like Best Buy or a specialty store like say Victoria’s Secret. The software also raises privacy concerns that you might choose to discuss. We have also posted this at Learn the 4 Ps. 

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