A few unusual pricing examples
Here are a couple of new (or upcoming) pricing examples you can integrate into your next lectures on Price (see Chapters 17 and 18). Students…
Month: March 2024
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Case Study: Liquid Death and the Power of Branding
While there are many examples of powerful brands, Liquid Death is powerful, timely, and relevant to the young adults most of us are teaching. The…
Will AI take over customer service?
Obviously AI in marketing is a hot topic. And it changes daily. Klarna is a fintech company, one of these new pay over time services….
Will Story Time Get Your Students’ Attention?
A recent Harvard Business Publishing article highlights “Educators’ Most Effective Attention-Grabbing Techniques.” The author describes how “compelling teachers move beyond presenting to storytelling.” I learned…