I try to have some sort of fun activity for my students on the last day of class. And sometimes, I like to simply get…
As the United States Congress considers legislation that may ban or force a sale of TikTok, it might be worth reflecting on the popular social…
In our “Personalized Marketing…” post from a few days ago I referenced the 2024 Global Trends Index from Marigold. This paper reports findings from a…
For many years we have wondered whether personalized advertising (retargeting) was cool or creepy (perhaps a bit of both?). Essentials of Marketing (Chapter 19) includes…
I think we are all trying to figure out how artificial intelligence fits into our classes. In fact, I think we will be trying to…
Artificial intelligence is getting smarter and smarter–and it is automating more and more marketing tasks. Last summer Teach the 4 Ps described a blog post…