The Ethics of Skin Whitening Products
Skin whitening products are used to lighten people’s skin color. Some of us white folks in the United States may be unaware of the widespread…
Ethics
Chapter 17 | Chapter 18 | Ethics | Market research | Price
Do sellers of subscriptions just hope consumers forget about it?
How many subscription services do you have? And how much do you spend on them in total each month? C+R Research asked these questions to…
Chapter 01 | Chapter 12 | Chapter 13 | Chapter 16 | Ethics | Video
What is dark design?
In Essentials of Marketing, we try to highlight some of the positive things business does to make the world a better place. That said, marketing…
#M4BW | Chapter 04 | Chapter 15 | Ethics | Legal
Marketing for a Worse World: The Case of Juul
As you know, the new 17th edition of Essentials of Marketing and Teach the 4 Ps have been celebrating the theme, marketing for a better world (#M4BW). We…
#M4BW | Chapter 05 | Chapter 15 | Ethics
“Green” attitudes change consumer behavior—the “5 Rs” (#M4BW)
The following is a direct quote from the forthcoming 17th edition of Essentials of Marketing. Many consumers are showing increasingly positive attitudes toward sustainability—and these…
More fake reviews at Amazon…
We have talked about the “Gray World of Online Reviews” here at Teach the 4 Ps several times in the past few years–and of course in Essentials…
Chapter 13 | Chapter 16 | Ethics | Legal
Skin care brand Sunday Riley wrote fake Sephora reviews…
We have all worried about it. I love reviews for helping me make buying decisions. It is great to have information from real customers who…
Chapter 12 | Chapter 16 | Chapter 17 | Chapter 18 | Ethics | Place | Price | Promotion | Retailing
Mattress firms creating value (?) with financing deals…
The mattress industry is a pretty crazy (check out “The Great Mattress Conspiracy: Why Are There So Many Mattress Stores?” on Endless Thread, podcast and…
He Knows if You’ve Been Naughty or Nice
Welcome back, I hope everyone had a restful and relaxing holiday with friends and family! When I saw this Marketoonist cartoon I thought it was…