There has been a lot of activity around using AI to help people shop. This space is still emerging, so it could be ripe for…
What is good marketing? Good marketing connects what people need or value with what a company has to offer. It has a customer focus and…
This post is for when you are about to cover Price in your class. It is three interesting, contemporary examples you could add to class….
Social norms theory proposes that people’s behavior is influenced by their perceptions of how others in their peer group think and act. When people overestimate…
I am pleased to share a recent Harvard Business Review article “Are Your Company’s Purpose Initiatives Working?” which I co-authored with my colleagues Chris Blocker…
We have found that the amount of attention marketing instructors want to give to ethical issues varies widely. Everyone recognizes its importance, but instructor how…
The year 2024 demonstrated that advertising operates in an increasingly interactive and contentious space. For examples, see “10 Ads That Struck a Cultural Nerve in…
This short article on dynamic pricing provides some good examples you can use in class (see also this blog post, this article and this article)….
These days some marketing campaigns include (or sometimes completely rely upon) influencers in the promotion blend. Influencers are one of the fastest growing forms of…