Price can feel like a dry topic, especially when it comes to determining the best price. But price has so many interesting angles, we just…
One of the features in the Essentials of Marketing Instructor’s Manual is our YouTube Video Links. These were previously called YouTube PowerPoints because each link…
Let’s catch up on some marketing news. As you might guess, I tend to scan a lot of news sources. I collect a lot of…
There has been a lot of activity around using AI to help people shop. This space is still emerging, so it could be ripe for…
What is good marketing? Good marketing connects what people need or value with what a company has to offer. It has a customer focus and…
This post is for when you are about to cover Price in your class. It is three interesting, contemporary examples you could add to class….
Social norms theory proposes that people’s behavior is influenced by their perceptions of how others in their peer group think and act. When people overestimate…
I am pleased to share a recent Harvard Business Review article “Are Your Company’s Purpose Initiatives Working?” which I co-authored with my colleagues Chris Blocker…
We have found that the amount of attention marketing instructors want to give to ethical issues varies widely. Everyone recognizes its importance, but instructor how…