Before seeing this CNN article, “Forget the influencers. Here come the ‘deinfluencers’” (June 11, 2023), I was unfamiliar with “deinfluencers.” Apparently this is a growing…
As you, and probably most of your students know, a few months ago, Netflix announced it would crackdown on the common practice of password-sharing. The…
Skin whitening products are used to lighten people’s skin color. Some of us white folks in the United States may be unaware of the widespread…
How many subscription services do you have? And how much do you spend on them in total each month? C+R Research asked these questions to…
In Essentials of Marketing, we try to highlight some of the positive things business does to make the world a better place. That said, marketing…
As you know, the new 17th edition of Essentials of Marketing and Teach the 4 Ps have been celebrating the theme, marketing for a better world (#M4BW). We…
The following is a direct quote from the forthcoming 17th edition of Essentials of Marketing. Many consumers are showing increasingly positive attitudes toward sustainability—and these…
We have talked about the “Gray World of Online Reviews” here at Teach the 4 Ps several times in the past few years–and of course in Essentials…
We have all worried about it. I love reviews for helping me make buying decisions. It is great to have information from real customers who…