These days some marketing campaigns include (or sometimes completely rely upon) influencers in the promotion blend. Influencers are one of the fastest growing forms of…
For many years we have wondered whether personalized advertising (retargeting) was cool or creepy (perhaps a bit of both?). Essentials of Marketing (Chapter 19) includes…
In my class and my textbook, I largely refrain from using examples from the marketing of alcoholic beverages. I do not want to appear to…
Before seeing this CNN article, “Forget the influencers. Here come the ‘deinfluencers’” (June 11, 2023), I was unfamiliar with “deinfluencers.” Apparently this is a growing…
As you, and probably most of your students know, a few months ago, Netflix announced it would crackdown on the common practice of password-sharing. The…
Skin whitening products are used to lighten people’s skin color. Some of us white folks in the United States may be unaware of the widespread…
How many subscription services do you have? And how much do you spend on them in total each month? C+R Research asked these questions to…
In Essentials of Marketing, we try to highlight some of the positive things business does to make the world a better place. That said, marketing…
As you know, the new 17th edition of Essentials of Marketing and Teach the 4 Ps have been celebrating the theme, marketing for a better world (#M4BW). We…