Keurig’s Efforts to Lock-In Customers Backfire
The razor/blade business model has powered many profitable companies — from Gillette to Kodak to HP — all have taken little to no profit on…
Ethics
- Advertising | Ethics | Legal
Is this ad misleading? The FTC decided it was…
Where does the FTC draw the line on misleading advertising. We have a recent example that you can show in class. Often such ads are…
Can software detect emotions? How can marketers use this? Should they?
Powerful computers now allow software to read people’s emotions. Some of this new software and various applications are described in this article and the video below “The Technology…
Value In Use Pricing, Ethics and 42 Days
“Value in use pricing — which means setting prices that will capture some of what customers will save by substituting the firm’s product for the…