Over the summer one of the most talked about marketing campaigns was the IHOb campaign. The International House of Pancakes announced they were changing from…
The measure of your impact in social media is often the number of followers or views that you have. The theory being that better, more…
We have all seen our fair share of unethical or misleading marketing campaigns in the world. In the quest to win customers, companies will often…
This Bloomberg article, “Two Major Apple Shareholders Push for Study of iPhone Addiction in Children“, describes an effort from two Apple shareholders to get the…
The internet has given consumers incredible power when it comes to evaluating and purchasing products. No longer do you have to visit multiple stores to…
The real world keeps handing us interesting marketing ethics issues. Yesterday we laid out the Mylan EpiPen case. Today we will try to tackle Wells Fargo’s…
It was hard to miss the story of Mylan’s pricing of the EpiPen as it played across the business news cycle for a couple of weeks in…
In chapter 17 we discuss dynamic pricing — when prices change “according to the level of demand, the type of customer, or the state of the weather.” Uber…
Marketing managers like to have as much information as possible about target customers. In this interview, the president of Blismedia describes how his company uses…