This Fast Company article “The Top 50 Best Places to Work in the U.S.” could be used by students writing their personal marketing plan. This data comes from anonymous feedback from real employees that was posted at the site Glassdoor.com (a site your students may want to know). The short article gives students the names of some companies and some of the criteria they may want to consider when deciding where to work. Yes, this is another list with Google at the top, but there are some unexpected names — like Quick Trip (a company we have posted about before) and In-and-Out Burger. We have also posted this at Learn the 4 Ps.
File this under interesting factoid that may be of interest to our academic audience. NPR presented an interesting graphic in “What’s Your Major? 4 Decades Of College Degrees, In 1 Graph” (May 9, 2014). Business is still the dominant degree with more than 367,000 degrees conferred in 2011 — over 21% of the market. This is down from a peak of over 25% in the late 1980s.
So what are the bachelor’s degree majors most sought after by employers? This article at Yahoo! Education “Majors That Employers Look For The Most” lists and describes a “Top 10” and includes a brief description of each major and “Why Employers Love It.” Marketing made the list and comes in at #9. Many other business majors also made this list, including finance (#1), computer and information systems (#2), accounting (#3), business administration and management (#4), management information systems (#6), and economics (#10). The ranking comes from a survey conducted by the National Association of Colleges and Employers (NACE) which surveyed employers and asked what degrees they were keeping an eye out for.
This article might be relevant for many introductory marketing students. Some of them might be preparing their personal marketing plan or just trying to sort through which major they prefer. This article at least reinforces the idea that business degrees give students opportunities. We have also posted this at Learn the 4 Ps.