Fall Semester Arrives and Teach the 4 Ps Returns…
Just like many of you (I hope), Teach the 4 Ps took some time away from teaching this summer. In fact, I (Joe) was able to travel…
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Welcome back! and a big thank you…
Faithful (or occasional, or even first-time) readers of Teach the 4 Ps, Over the last couple of years I have been pleased to have Jon…
Video Game Influencers
Video games, once considered the domain of young kids and self-proclaimed geeks, are growing at an astounding rate. According to NewZoo’s Global Games Market Report,…
Gillette’s Controversial Campaign
Our society continues to become increasingly polarized and we see that polarization spill over into marketing campaigns as well. One recent example is Gillette’s campaign,…
Advertising | Chapter 15 | Chapter 16 | Chapter 19 | Ethics | Promotion | Publicity | Uncategorized
IHOP Publicity Stunt
Over the summer one of the most talked about marketing campaigns was the IHOb campaign. The International House of Pancakes announced they were changing from…
See you in the fall!
We’re taking a break for the summer. Enjoy some fun and sun and we’ll see you in the fall!
Are these the “50 Best Places to Work in the U.S.”?
This Fast Company article “The Top 50 Best Places to Work in the U.S.” could be used by students writing their personal marketing plan. This data comes…