Welcome back! and a big thank you…

Faithful (or occasional, or even first-time) readers of Teach the 4 Ps,

Over the last couple of years I have been pleased to have Jon Firooz as guest editor of Teach the 4 Ps. Jon did a fantastic job providing insightful content and great ideas for teaching marketing. With a lot of other activities on his plate, Jon is unable to continue writing for the blog. Jon was a great help — especially over the last year as I worked hard on revising the 17th edition of Essentials of Marketing. The latest version, which I am now finishing up, will be published this spring. I will drop some nuggets about that in the coming months. That said, having Jon managing the blog during that time was a big help. Thanks Jon!

Let me use that to segue into a welcome back to teaching time. While some of you were teaching this summer, many of us had time away from the classroom. I hope that even if you did teach this summer, you had the chance to get away and re-charge batteries. I don’t usually teach in the summer and when I return to the classroom in the fall I am especially charged up.

As always, feel free to shoot me an email with suggestions or comment on the blog.

Joe Cannon, Professor of Marketing, author, Essentials of Marketing