Book summary: ChatGPT Assignments to Use in Your Classroom Today
Many of us are looking for good quality insights on teaching marketing in the fast-emerging age of AI. Regular readers know that I am partial…
Author: Joe Cannon
Exploring the Use of AI in Marketing with Perplexity
Perplexity AI defines itself as “a conversational search engine that answers queries using natural language predictive text, utilizing sources from the web.” You can read a bit more here….
Extended seasonal promotions: Pumpkin Spice Latte and “Summerween”
You can now get your Pumpkin Spice Latte at Starbucks. Is this a good thing? Can’t we wait until fall for pumpkins (and Halloween)? While…
AI in Marketing Education: Navigating the New Landscape
As a textbook author and marketing professor, I closely following developments in AI and their impact on education. As those of you who follow Teach…
The role of services at Apple
When I survey my students’ for their favorite brand, Apple or Nike usually come out on top. Most of my students have iPhones and Apple…
Comparing the Many, Many, Different AI Tools Available Today
I spent some time this summer trying to keep up on AI, especially as it relates to teaching marketing. I am far from an expert,…
Using AI to Support Your Teaching
We are going to close this school year with a topic that has generated a lot of our posts over the last year. We post…
Advertising | Chapter 08 | Chapter 10 | Chapter 12 | Chapter 13 | Chapter 15 | Chapter 16 | Chapter 17 | Place | Promotion | Retailing
A few interesting examples on Spotify, Google, and restaurant chains
These are some short articles on brands that may be of interest to you and your students. They offer short examples or assigned articles you…
Chapter 05 | Chapter 13 | Chapter 16 | Consumer behavior | Ethics | Promotion | Social media | Viral campaign
A few perspectives on influencers
These days some marketing campaigns include (or sometimes completely rely upon) influencers in the promotion blend. Influencers are one of the fastest growing forms of…