What did you think of the Super Bowl? No, not the game — we teach marketing, we watch the ads. I find it fun to show students ads to kick off class for a couple of weeks after the big game. It is fun to ask them about strategy:
- Who was the target market for this ad?
- What was the promotion objective for this ad?
- How would you measure the success of this ad?
The ads get students’ attention. The questions move it from in-class entertainment to a better understanding of many key marketing concepts–and our ultimate goal engagement!
If you want, you can “Watch all the commercials from the 2022 Super Bowl.” My favorite “go-to” site over the years was the USA Today Admeter. That is now behind a pay wall – so you may or may not have access. This rating system is based on popularity — and it can kick off a discussion of whether the advertiser’s goal was to win awards or perhaps build awareness, create positioning, or get action (sales or sign-ups). If you want other people’s opinions, you can start with Fast Company’s “The 5 best Super Bowl ads of 2022 (and the worst one)” and read their critique. I love their choice for #1: