Too Many Jeans: A TED-Ed Lesson on Persuasion for Your Promotion Chapters
Many of our students arrive believing that persuasion is a polite word for manipulation. I see it differently, and this short TED-Ed video offers an…
Author: Joe Cannon
- Artificial Intelligence | Chapter 03 | Chapter 05 | Chapter 12 | Consumer behavior | Legal | Place | Retailing
#AI4M: The Bots Are Coming to Shop. Will Retailers Let Them In?
AI shopping agents have moved from tech-conference talk to real business decisions. In just a few weeks, three stories that, read together, show the whole…
- Artificial Intelligence | Chapter 03 | Chapter 07 | Chapter 17 | Competition | Ethics | Legal | Price | Social responsibility
#AI4M: Priced by What Your Phone Knows: The FTC Puts Personalized Pricing on Notice
The FTC’s new statement on personalized pricing offers this example: a ride-share company that quotes you a higher fare because it knows you don’t have…
- Advertising | Chapter 04 | Chapter 15 | Chapter 16 | Competition | In-Class Activity | Integrated marketing communications | Positioning | Promotion | Publicity
Whoop Seeks More Women Customers
Whoop has spent most of its 14 years selling to what The Wall Street Journal described as an “athletic male American base.” Through August of…
- B2B | Chapter 06 | Chapter 10 | Chapter 11 | Logistics | Place | Retailing | Uncategorized
DogSauce Landed 3,750 Walmarts. Paying for the Order Was the Hard Part.
Getting the order is supposed to be the win. For Dakota Sheets, founder of DogSauce, a pourable food topper for dogs made with sweet potato…
- Chapter 08 | Chapter 09 | Chapter 12 | Chapter 14 | Customer service | In-Class Activity | Marketing strategy planning | Retailing | Service
#AI4M: Taco Bell Has AI in 890 Drive-Thrus. Most Customers Don’t Notice.
Kristen Charpentier’s first clue was that the voice was too nice. She pulled into a Dairy Queen drive-thru in Cary, North Carolina, and the speaker…
- Chapter 08 | Chapter 09 | Chapter 11 | Chapter 16 | Product | Product life cycle | Social media | Viral campaign | Word-of-mouth
Tens of Millions of Squishy Dumplings: How a Small Toy Company Engineers Fads
Thirteen-year-old Juliana set a camera on her kitchen table, closed her eyes, counted down from three, and lifted the lid off a little plastic steamer…
- Chapter 02 | Chapter 14 | Chapter 18 | Customer service | Ethics | Flip Exercise | In-Class Activity | Price | Video
Amazon Named Its Cancellation Process “The Iliad”: Subscription Pricing From the Customer’s Side
Note: this segment is from John Oliver’s Last Week Tonight, and it comes with the profanity, crude humor, and political asides the show is known…
- Chapter 03 | Chapter 04 | Chapter 05 | Chapter 07 | Chapter 09 | Chapter 12 | Consumer behavior | External market environment | In-Class Activity | Market research | Marketing strategy planning | New-product development | Product | Retailing | Segmentation
Selling to People Who Aren’t Hungry: GLP-1s Hit Food and Apparel in Opposite Directions
Inside a test kitchen in Omaha, Conagra executives huddled over plastic trays of microwaved eggs, potatoes and sausage, lifting packets of cheese sauce and pouring…
