The FTC’s new statement on personalized pricing offers this example: a ride-share company that quotes you a higher fare because it knows you don’t have…
Whoop has spent most of its 14 years selling to what The Wall Street Journal described as an “athletic male American base.” Through August of…
The NPR Planet Money podcast fell off my regular rotation. Then, I saw this one and gave it a listen. It’s a great fit for…
Dakota Albritton had not played baseball in two years when his mother signed him up for a tryout with a team he had never heard…
The market research industry — a roughly $150 billion sector long built on surveys, focus groups, and human panels — is facing a wave of…
Most of our students can relate to the fast food market–and some of the pricing and value issues these businesses are facing. This article from…
While there are many examples of powerful brands, Liquid Death is powerful, timely, and relevant to the young adults most of us are teaching. The…
Besides Promotion and of course social media, I might argue that retail has seen the most dramatic changes. And that change continues to come. First…
This article in the New York Times (requires subscription, but I am thinking most faculty have access through subscription or their university) describes the growth…