Competition

Fast Food’s Value Dilemma: Losing the Core Customer in the Pricing Battle
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Fast Food’s Value Dilemma: Losing the Core Customer in the Pricing Battle

Most of our students can relate to the fast food market–and some of the pricing and value issues these businesses are facing. This article from…

How Modelo became the best-selling beer in the United States
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How Modelo became the best-selling beer in the United States

In our textbook, we stay away from references and images of alcohol. We know that some instructors prefer not to expose their students to any…