How H-E-B Conquered Texas: Lessons from Localizing
I haven’t personally shopped at H-E-B, but I have heard and read many great things. This article provides a great example and case study, highlighting…
Retailing
Advertising | Chapter 08 | Chapter 10 | Chapter 12 | Chapter 13 | Chapter 15 | Chapter 16 | Chapter 17 | Place | Promotion | Retailing
A few interesting examples on Spotify, Google, and restaurant chains
These are some short articles on brands that may be of interest to you and your students. They offer short examples or assigned articles you…
Chapter 03 | Chapter 12 | Competition | Legal | Place | Retailing
Retailing Update…
Besides Promotion and of course social media, I might argue that retail has seen the most dramatic changes. And that change continues to come. First…
European Retailer Primark is Thriving With Only Brick-and-Mortar (not online) Stores
This post summarizes a video (embedded below and linked here) from the Wall Street Journal ‘s “The Economics of” series. This post summarizes the video…
Do You Understand the Logic of ‘Girl Math’ and ‘Boy Math’?
Kids these days. Oh, am I sounding old already. But this story in the Wall Street Journal kind of surprised me (for another article on…
Chapter 12 | Product | Retailing | Video
Dick’s Sporting Goods New Strategy
Dick’s Sporting Goods has been pivoting to a new strategy. With many brick-and-mortar retailers struggling, Dick’s is making some changes. It is closing its Field…
Survey gives insight to the journey to online purchase
We teach our students that it is critical to analyze and understand customer behavior before developing marketing strategies. With all the data available tracking the…
Chapter 12 | Chapter 16 | Chapter 17 | Chapter 18 | Ethics | Place | Price | Promotion | Retailing
Mattress firms creating value (?) with financing deals…
The mattress industry is a pretty crazy (check out “The Great Mattress Conspiracy: Why Are There So Many Mattress Stores?” on Endless Thread, podcast and…
Brick-and-Mortar Retailers Turn to Scrambled Merchandising
The concept of scrambled merchandising (“carrying any product lines they think they can sell profitably) has existed in practice and in Essentials of Marketingas for…