Survey gives insight to the journey to online purchase
We teach our students that it is critical to analyze and understand customer behavior before developing marketing strategies. With all the data available tracking the…
Retailing
Chapter 12 | Chapter 16 | Chapter 17 | Chapter 18 | Ethics | Place | Price | Promotion | Retailing
Mattress firms creating value (?) with financing deals…
The mattress industry is a pretty crazy (check out “The Great Mattress Conspiracy: Why Are There So Many Mattress Stores?” on Endless Thread, podcast and…
Brick-and-Mortar Retailers Turn to Scrambled Merchandising
The concept of scrambled merchandising (“carrying any product lines they think they can sell profitably) has existed in practice and in Essentials of Marketingas for…
Chapter 12 | Place | Retailing | What's Now?
What’s Now? Chapter 12 – Whole Foods opens new 365 stores
Whole Foods has seen its sales and profits decline recently. In response, the food retailer has opened some new stores under the name 365. Read…
Future of Retail? Rebecca Minkoff Stores Integrate Technology to the Buying Experience
This Fast Company video shows how Rebecca Minkoff (designer of luxury handbags, accessories, footwear and apparel) uses technology at a prototype of one of her specialty retail…
The Challenges of Online Retailing in India
While online retailing holds great promise in developing countries like India, there remain challenges. Venture capital is flowing into this market, and some big players…
Research on Online Shopping Shows…
…some interesting facts and trends. I am not sure I agree with the hyperbolic “mind-blowing” in the title of this article, but I did find…