Whole Foods has seen its sales and profits decline recently. In response, the food retailer has opened some new stores under the name 365. Read more about 365 in this article “Whole Foods Is Getting Killed by Aldi. Is a Millennial Grocer Chain the Fix?” (Bloomberg Businessweek, June 20, 2016).
What is the target market for Whole Foods new 365 stores? Is this different from a typical Whole Foods store? How is the 365 marketing strategy (compare each of the 4 Ps) different from that used by Whole Foods? Do you think it will work?