AI in Marketing Education: Navigating the New Landscape
As a textbook author and marketing professor, I closely following developments in AI and their impact on education. As those of you who follow Teach…
Place
Advertising | Chapter 08 | Chapter 10 | Chapter 12 | Chapter 13 | Chapter 15 | Chapter 16 | Chapter 17 | Place | Promotion | Retailing
A few interesting examples on Spotify, Google, and restaurant chains
These are some short articles on brands that may be of interest to you and your students. They offer short examples or assigned articles you…
Chapter 03 | Chapter 12 | Competition | Legal | Place | Retailing
Retailing Update…
Besides Promotion and of course social media, I might argue that retail has seen the most dramatic changes. And that change continues to come. First…
Freight Rates Plummet
You may recall that container shipping rates skyrocketed during the pandemic. Rates jumped by a factor of 5-10x depending on the source of numbers. This…
“Nike Broke Up With Retailers. Now It’s Trying to Win Them Back”
This recent Wall Street Journal article, “Nike Broke Up With Retailers. Now It’s Trying to Win Them Back,” (June 10, 2023, non-subscribers may be able…
Retailers Push Back on Returns
After years of generous and easy return policies, “Retailers Clamp Down on Returns,” (Wall Street Journal, subscription required, May 23, 2023). The bottom line –…
Will TikTok Take Over the World?
Will TikTok become a new retailing powerhouse? It looks like it is going to give it a try. TikTok rose from obscurity to became the…
Chapter 03 | Chapter 11 | Chapter 12 | Place
Amazon’s Amazing Statistics…
Scott Galloway provides a short video where he shares some crazy statistics about Amazon. For example, did you know that within 45 minutes of an…
Shortage of Warehouse Space…
This short (9 minute) Planet Money podcast titled “Full (ware)house” covers some interesting trends in the warehouse space. One current situation is that in spite…