My kids have started talking about social e-commerce. Of course that is not the term they use, but buying via Instagram is growing fast. “Social e-commerce is the business of selling goods online—in quantity—through people’s social networks” – quoted from this great Fast Company article, “This $360 billion e-commerce trend is huge in Asia—and it’s coming to the U.S. next.” The article describes the growth of social commerce in Asia, where is now comprises 13% of all online sales in China. The article delves into the two most prominent business models – group buying and live e-commerce. This could be an emerging online retail practice to keep an eye on – and to share with your students.
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