One note before the story. This article involves compulsive spending, a drained retirement account, and a marriage that ended over it. Compulsive spending and gambling…
One of the features in the Essentials of Marketing Instructor’s Manual is our YouTube Video Links. These were previously called YouTube PowerPoints because each link…
What is good marketing? Good marketing connects what people need or value with what a company has to offer. It has a customer focus and…
Social norms theory proposes that people’s behavior is influenced by their perceptions of how others in their peer group think and act. When people overestimate…
I am pleased to share a recent Harvard Business Review article “Are Your Company’s Purpose Initiatives Working?” which I co-authored with my colleagues Chris Blocker…
In my class and my textbook, I largely refrain from using examples from the marketing of alcoholic beverages. I do not want to appear to…
Are you searching for some fun new examples to use in class? Innovation and new products are an important outcome of good marketing. The Time…
Before seeing this CNN article, “Forget the influencers. Here come the ‘deinfluencers’” (June 11, 2023), I was unfamiliar with “deinfluencers.” Apparently this is a growing…
We open our textbook with the Nike-Colin Kaepernick case study. The case study shows how Nike’s support of Kaepernick (in spite the quarterback’s controversial position…