The following is a direct quote from the forthcoming 17th edition of Essentials of Marketing. Many consumers are showing increasingly positive attitudes toward sustainability—and these…
The buy one give one business model has been around for many years. One of the early advocates was Tom’s Shoes which donates a pair…
As regular readers know, through this blog and the forthcoming 17th edition of Essentials of Marketing (publishing in February 2020) we have taken on the…
A recent report from the Toy Association (you have to buy the report, but a short summary can be found here) suggests that millennial parents…
Our focus on Marketing for a Better World (#M4BW) continues with a look at a recent announcement by Amazon. Amazon promises to “meet the terms…
Japan is concerned about how it will care for its elderly—especially those with dementia. The Japanese population is aging quicker than most of the world….
Marketing gets a lot of criticism. Those of us who teach marketing know that good marketing can contribute to a better world. Meeting customers’ needs…