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Video Chapter Opener: Nike – For once, Don’t Do It

Part of my YouTube PowerPoint collection. This type of video we call a “Chapter Opener” as it features the company or brand featured in our chapter opening case study.

Chapter Opener: For once, Don’t Do It  https://youtu.be/drcO2V2m7lw (1:00). Nike posted this video one week after the murder of George Floyd by a Minneapolis police officer. Because students read about this in the Chapter opener, this video might provide an opportunity to discuss what Nike was trying to achieve with this video. It might also open the opportunity to discuss if and how brands should respond to events like this.  Could be used with Chapter 1 (opener, purpose orientation, social responsibility, #M4BW) or Chapter 3 (social cultural trends).

YouTube description: “We will continue to stand up for equality and work to break down barriers for athletes* all over the world. [* if you have a body you are an athlete] We will do and invest more to uphold longstanding commitment in supporting the Black community and partnering with world-class organizations dedicated to ensuring racial equality, social justice, and greater access to education.”

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