Fast Company’s Jeff Beer regularly talks advertising on the magazine’s YouTube channel. I enjoy Jeff’s takes and was anxious see what he thought were the best (and worst) ads of 2022. Now we can all see them in this video. This might be fun to show (or assign — it runs 5:46, on the long side for in-class, in my opinion) before the first day of class or to save for when you cover advertising (Chapter 15). These ads are great (you might search YouTube for the originals and show the whole version) and Jeff’s thoughts will connect with your students.