Video Case Study: Public Health Promotion “Lil Sugar”

Part of my YouTube PowerPoint collection. This type of video we call a “Case Study” because it includes some details about a promotion.

Lil Sugar – Master for disguise https://youtu.be/VPng4F6O7p8 (2:14) is an example of a public health promotion with an app that gamifies teaching kids about how unhealthy sugar appears in so many forms and products. Chapters 1 (nonprofits use marketing), 3 (social cultural trends), 8 (ingredients and product labeling), 16 (games), 19 (#M4BW).