Is Amazon’s Dash brilliant or a future failure? What I love about Amazon is they keep on trying new ideas. Some of these ideas fail (think Amazon Fire Phone) while others soar (Amazon Prime). This company is not afraid to fail and that is one reason why it succeeds.
An interesting discussion could follow from the timing of the introduction — the day before April Fool’s made some question whether Amazon Dash was for real. This article at AdWeek suggests that the timing was a stroke of genius. Do you agree? Either way it is a fun new Amazon feature to discuss when you cover online retail or public relations. We have also posted this at Learn the 4 Ps.