Lego Keeps Going: Record First-Half Sales, Up 22 Percent
Our Chapter 4 opener leaves Lego in a good place: a company that dug out of a $300 million loss in 2004 by getting serious…
Segmentation
- Chapter 04 | Chapter 08 | Chapter 09 | Competition | In-Class Activity | New-product development | Positioning | Product | Product life cycle | Segmentation | Service | Social media | Tips for Teaching | Video | Word-of-mouth
500 Straight Sellouts: The Savannah Bananas Built a Different Product for a Different Fan
Dakota Albritton had not played baseball in two years when his mother signed him up for a tryout with a team he had never heard…
- Artificial Intelligence | Chapter 02 | Chapter 04 | Chapter 12 | Marketing strategy planning | Place | Segmentation | Teaching Technology Tips | Tips for Teaching
Marketing MindWorks: Add Some Online Interactives to Your Marketing Course
I have been vibecoding with Claude. What is vibe coding? It is a way to create software, websites, or apps using everday language that prompts…
- Advertising | Chapter 04 | Chapter 05 | Chapter 07 | Chapter 15 | In-Class Activity | Market research | Promotion | Segmentation | Video | Word-of-mouth
Touchdowns and Target Markets: Teaching with Super Bowl Ads
Every February, marketing instructors get a golden opportunity: the Super Bowl. While the big game delivers drama on the field, the commercials deliver a masterclass…
- Chapter 04 | Chapter 05 | Chapter 09 | Chapter 12 | In-Class Activity | Place | Product | Retailing | Segmentation
“Kidulting” Trend – Grown-Ups Wanting Nostalgic Fun
This Sherwood News article, “The ‘kidulting’ economy is still booming as more grown-ups yearn for playtime,” (September 24, 2025), highlights the surging success of brands…
Lego keeps rocking…
Readers of Essentials of Marketing may recall that the case opener for Chapter 4 features LEGO. The company is a great case study and fits…
How H-E-B Conquered Texas: Lessons from Localizing
I haven’t personally shopped at H-E-B, but I have heard and read many great things. This article provides a great example and case study, highlighting…
- Advertising | Chapter 02 | Chapter 03 | Chapter 04 | Chapter 05 | Chapter 08 | Chapter 12 | Chapter 15 | Chapter 19 | Competition | Consumer behavior | Diversity equity and inclusion | Legal | Positioning | Promotion | Segmentation | Video
How Modelo became the best-selling beer in the United States
In our textbook, we stay away from references and images of alcohol. We know that some instructors prefer not to expose their students to any…
- #M4BW | Chapter 01 | Chapter 04 | Chapter 13 | Chapter 16 | Chapter 19 | Promotion | Segmentation | Viral campaign
Nike: Can you be an athlete?
Nike shows support for mothers in this recent video. In time for Mother’s Day. This video offers can be integrated into and foster discussion on…
