#AI4M: Planning Your Marketing Course in the Age of AI
As you prepare for your marketing classes this fall, one of the challenges is bound to be what to teach students about AI and how…
Author: Joe Cannon
Summer Break for Teach the 4 Ps
I will be mostly taking a break from blogging here over the summer. Expect intermittent posts at best. You can always reach out to me…
- Artificial Intelligence | Chapter 03 | Chapter 04 | Chapter 07 | Chapter 13 | Chapter 16 | In-Class Activity
#AI4M Consumer AI as a Product-Market Battle: Gemini, ChatGPT, and the Future of Search
Morning Consult is a marketing research firm and I am on its email list. A recent email (May 6, 2026), “Our Best Intel: Google Gemini,”…
- Chapter 04 | Chapter 16 | Chapter 17 | Chapter 18 | Ethics | In-Class Activity | Legal | Price
Three Pricing Stories Students Will Understand: Dynamic Airline Fares, Used EV Value, and Amazon’s Price-Fixing Allegations
Price can feel like a dry topic, especially when it comes to determining the best price. But price has so many interesting angles, we just…
- Chapter 04 | Chapter 07 | Chapter 08 | Chapter 13 | In-Class Activity | Positioning | Product | Promotion
Beyond the Wrapper: Packaging as Protection, Promotion, and Product Enhancement
The last decade has seen companies placing much more attention on the marketing opportunities of packaging. Consequently, its prominence in Essentials of Marketing has grown….
- Chapter 04 | Chapter 05 | Chapter 07 | Chapter 08 | Chapter 12 | Chapter 13 | Chapter 16 | In-Class Activity | Market research | Positioning | Product | Promotion | Uncategorized
Fast Food, Casual Dining, and Specialty Brands: A Classroom Example of Secondary Data
Many of our students enjoy eating out, especially at fast food restaurants. Therefore, you can expec YouGov’s Best Bites 2026: U.S. Restaurant Brand Rankings to…
- Artificial Intelligence | Chapter 01 | Chapter 05 | Chapter 06 | Chapter 07 | Chapter 10 | Chapter 16 | Chapter 18 | Chapter 19 | Consumer behavior | Flip Exercise | In-Class Activity | Market research | Place | Price | Promotion | Tips for Teaching | Tips for Technology
#AI4M: Free eBook — Teaching Marketing in the Age of AI
I’ve just released a free eBook, Teaching Marketing in the Age of AI, written for college instructors who are wrestling with the same questions I…
- Advertising | Chapter 15 | Promotion | TV Commercial | Video
Democratizing Television Advertising
I have to admit, I usually try to avoid television advertising. I pay for the upgrade in order to avoid ads. The exception for me…
- Chapter 17 | Ethics | Legal | Price
Essentials of Marketing YouTube Links, Part 4
One of the features in the Essentials of Marketing Instructor’s Manual is our YouTube Video Links. These were previously called YouTube PowerPoints because each link…
