Educate Yourself on Gen Z
Marketing intelligence and research agencies often conduct research and prepare reports on industries or customer segments. Sometimes they post a teaser with little useful information,…
Marketing intelligence and research agencies often conduct research and prepare reports on industries or customer segments. Sometimes they post a teaser with little useful information,…
Are you searching for some fun new examples to use in class? Innovation and new products are an important outcome of good marketing. The Time…
Have you been asked to tip in new situations? How do you handle it? I couldn’t believe it when the fast food restaurant asked for…
This article in the New York Times (requires subscription, but I am thinking most faculty have access through subscription or their university) describes the growth…
This post summarizes a video (embedded below and linked here) from the Wall Street Journal ‘s “The Economics of” series. This post summarizes the video…
In our textbook, we stay away from references and images of alcohol. We know that some instructors prefer not to expose their students to any…
The meal kit industry is challenging. Since building this market in the late 2010s, Blue Apron has struggled to be profitable and was recently sold….
McAloo Tikki Burger anyone? Only in India. McSpaghetti? Only in the Philippines. McDonald’s has restaurants all around the world. It has learned to serve this…
Artificial intelligence (AI) is on the precipice of radically enhancing customer service and business operations. Zack Kass, in a recent article on MarketWatch, describes the…