One of the features in the Essentials of Marketing Instructor’s Manual is our YouTube Video Links. These were previously called YouTube PowerPoints because each link…
The market research industry — a roughly $150 billion sector long built on surveys, focus groups, and human panels — is facing a wave of…
In early February 2026, McDonald’s CEO Chris Kempczinski posted a short video to his Instagram account showing himself tasting the chain’s new Big Arch burger….
I think most (all?) of us are still trying to figure out how we need to change our courses to account for the rapid rise…
If you are looking to keep up on advertising around the world, you can do worse that Adland.TV. I find a lot of interesting ads…
This Friday, February 27, I am doing a Webinar for McGraw-Hill. Here is the official invitation, just in case you didn’t receive it from my…
Regular readers know that I enjoy the Marketoonist. This morning’s email, perhaps unsurprisingly, had to do with the Super Bowl. The cartoon is funny and…
Every February, marketing instructors get a golden opportunity: the Super Bowl. While the big game delivers drama on the field, the commercials deliver a masterclass…
A recent article in Fast Company, “The power of experience: Uncovering which brands are winning—and why,” (October 10, 2025) called my attention to the ChangeUp…