500 Straight Sellouts: The Savannah Bananas Built a Different Product for a Different Fan
Dakota Albritton had not played baseball in two years when his mother signed him up for a tryout with a team he had never heard…

Dakota Albritton had not played baseball in two years when his mother signed him up for a tryout with a team he had never heard…

Topgolf turned driving-range golf into a group night out and sold for roughly $2 billion at its peak. The twins who built it, Steve and…

Note: I normally avoid posting about alcohol brands. Our textbook uses few (if any) alcohol examples or images. That said, I know many instructors are…

The Daydream app allows shoppers to use natural language to find fashion. You and your students can read about it in “AI shopping is coming…

Hasbro is taking another run at adult Play-Doh, and this time it’s betting on flowers instead of lattes (see “Hasbro’s ‘Aging Up’ Strategy Continues With…

Why are grocery prices so high? The Daily, the New York Times podcast, spent 40 minutes inside a grocery store answering that question (“Why Are…

I have been vibecoding with Claude. What is vibe coding? It is a way to create software, websites, or apps using everday language that prompts…

As you prepare for your marketing classes this fall, one of the challenges is bound to be what to teach students about AI and how…