Chapter 13 | Chapter 15 | Promotion | Video
A Quick Super Bowl Ad Follow Up
Regular readers know that I enjoy the Marketoonist. This morning’s email, perhaps unsurprisingly, had to do with the Super Bowl. The cartoon is funny and…
Year: 2026
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Advertising | Chapter 04 | Chapter 05 | Chapter 07 | Chapter 15 | Market research | Promotion | Segmentation | Video | Word-of-mouth
Touchdowns and Target Markets: Teaching with Super Bowl Ads
Every February, marketing instructors get a golden opportunity: the Super Bowl. While the big game delivers drama on the field, the commercials deliver a masterclass…
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Experience Is the New Differentiator: What H-E-B and In-N-Out and Other Experience Leaders Can Teach Marketing Students
A recent article in Fast Company, “The power of experience: Uncovering which brands are winning—and why,” (October 10, 2025) called my attention to the ChangeUp…
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Chapter 02 | Chapter 04 | Chapter 05 | Chapter 08 | Chapter 09 | Chapter 10 | Chapter 13 | Chapter 16 | Chapter 17 | Consumer behavior | International | Marketing strategy planning | Place | Positioning | Price | Product | Promotion | Strategy planning | Video
UK Plush Toy Jellycat’s Marketing Strategy Finds Success in China
This article from the BBC, “How UK plush toy Jellycat conquered China” (January 3, 2026) is worth a little playing around. When I first discovered…
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#AI4M: AI in the Exam Room – How Patients and Doctors Are Using Chatbots and Algorithms
Here are two articles that highlight a shift in how artificial intelligence is transforming the healthcare landscape. The first article, “The AI doctor will see…
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Chapter 03 | Chapter 05 | Chapter 08 | Chapter 09 | Chapter 12 | Chapter 17
When Customers Dilute the Brand—Literally: What Can we Learn from P&G’s Sales Dip
Discount retailers boomed in 2025 as both budget-conscious and affluent shoppers flocked to chains like Walmart, Aldi, and Dollar Tree in response to higher prices…
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Artificial Intelligence | Chapter 01 | Chapter 02 | Chapter 03 | Chapter 04 | Chapter 05 | Chapter 07 | Chapter 08 | Chapter 13 | Chapter 15 | Chapter 16 | Chapter 17 | Chapter 18 | Ethics | External market environment | Integrated marketing communications | Positioning | Price | Product | Social responsibility | Strategy planning | Video
Marketing News Catch-Up
Let’s catch up on some marketing news. As you might guess, I tend to scan a lot of news sources. I collect a lot of…
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Chapter 10 | Chapter 12 | Chapter 13 | Chapter 14 | Chapter 15 | Chapter 16 | Place | Promotion
Direct to Patient: How Pharma is Rewriting the Marketing Channel
We know that direct-to-consumer (DTC) distribution remains popular. The 18th edition of Essentials of Marketing expanded coverage of the topic, and the forthcoming 2026 release…
