Lego Keeps Going: Record First-Half Sales, Up 22 Percent
Our Chapter 4 opener leaves Lego in a good place: a company that dug out of a $300 million loss in 2004 by getting serious…
Year: 2026
- Chapter 04 | Chapter 08 | Chapter 09 | Competition | In-Class Activity | New-product development | Positioning | Product | Product life cycle | Segmentation | Service | Social media | Tips for Teaching | Video | Word-of-mouth
500 Straight Sellouts: The Savannah Bananas Built a Different Product for a Different Fan
Dakota Albritton had not played baseball in two years when his mother signed him up for a tryout with a team he had never heard…
- Artificial Intelligence | B2B | Chapter 02 | Chapter 06 | Chapter 09 | New-product development | Product | Product life cycle
Is Pool the Next Topgolf? Inside Poolhouse’s $55 Million Bet
Topgolf turned driving-range golf into a group night out and sold for roughly $2 billion at its peak. The twins who built it, Steve and…
- Chapter 05 | Chapter 08 | Chapter 16 | Consumer behavior | Product | Promotion | Publicity | Social media | Viral campaign
Rituals, Not Reach: How STEPPS Explain Guinness’s Comeback
Note: I normally avoid posting about alcohol brands. Our textbook uses few (if any) alcohol examples or images. That said, I know many instructors are…
- Artificial Intelligence | Chapter 05 | Chapter 07 | Chapter 09 | Chapter 12 | Chapter 16 | Consumer behavior | In-Class Activity | New-product development | Promotion | Publicity
#AI4M: AI Shopping Agents Move From Apps to Storefronts
The Daydream app allows shoppers to use natural language to find fashion. You and your students can read about it in “AI shopping is coming…
- Chapter 04 | Chapter 08 | Chapter 16 | Product | Promotion
Play-Doh Grows Up (Again) — A Segmentation Case Study
Hasbro is taking another run at adult Play-Doh, and this time it’s betting on flowers instead of lattes (see “Hasbro’s ‘Aging Up’ Strategy Continues With…
- Chapter 01 | Chapter 02 | Chapter 12 | Chapter 17 | Chapter 18 | Consumer behavior | Place | Price | Retailing
Why Are Grocery Prices So High? One Store Manager Opens His Books
Why are grocery prices so high? The Daily, the New York Times podcast, spent 40 minutes inside a grocery store answering that question (“Why Are…
- Artificial Intelligence | Chapter 02 | Chapter 04 | Chapter 12 | Marketing strategy planning | Place | Segmentation | Teaching Technology Tips | Tips for Teaching
Marketing MindWorks: Add Some Online Interactives to Your Marketing Course
I have been vibecoding with Claude. What is vibe coding? It is a way to create software, websites, or apps using everday language that prompts…
#AI4M: Planning Your Marketing Course in the Age of AI
As you prepare for your marketing classes this fall, one of the challenges is bound to be what to teach students about AI and how…
