Integrated marketing communications

Artificial Intelligence | Chapter 01 | Chapter 02 | Chapter 03 | Chapter 04 | Chapter 05 | Chapter 07 | Chapter 08 | Chapter 13 | Chapter 15 | Chapter 16 | Chapter 17 | Chapter 18 | Ethics | External market environment | Integrated marketing communications | Positioning | Price | Product | Social responsibility | Strategy planning | Video

Marketing News Catch-Up
January 12, 2026January 19, 2026

Let’s catch up on some marketing news. As you might guess, I tend to scan a lot of news sources. I collect a lot of…

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Advertising | Chapter 04 | Chapter 13 | Chapter 15 | Chapter 16 | Consumer behavior | Integrated marketing communications | Promotion | Social media | TV Commercial | Video

Post-Super Bowl Advertising Analysis
February 13, 2024February 13, 2024

We are here to provide you with a few post-Super Bowl thoughts. First, we have a couple of ideas for in-class activities you could use…

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Chapter 13 | Chapter 15 | Chapter 16 | Integrated marketing communications | Promotion

Marketing Communications in a Pandemic…
April 3, 2020

What does a brand do in a pandemic? Marketing managers all over the world are trying to figure out how to manage their brand in…

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Advertising | Chapter 15 | Chapter 16 | Chapter 19 | Integrated marketing communications | Promotion

Improved ad targeting at the expense of privacy
November 8, 2017October 31, 2017

Advertising continues to shift away from traditional media and more to digital media. In particular, mobile advertising is the hot platform these days due to…

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Advertising | Chapter 13 | Integrated marketing communications | Promotion | Publicity | Social media | What's Now?

What’s Now? Chapter 13 – #ThisGirlCan integrated marketing communications campaign spurs UK women to exercise
July 15, 2016August 8, 2016

While UK women participate in sports to a lesser degree than men, research shows that more women want to be active. So why aren’t they? This…

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Advertising | Flip Exercise | Integrated marketing communications | Promotion | Social media | Viral campaign

Why do people share certain online videos?
February 3, 2016February 19, 2016

The question in this headline is an important one for marketing managers. Many companies like the “pass-along” strategy where customers share content with other customers….

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