Marketing Communications in a Pandemic…
What does a brand do in a pandemic? Marketing managers all over the world are trying to figure out how to manage their brand in…
What does a brand do in a pandemic? Marketing managers all over the world are trying to figure out how to manage their brand in…
Advertising continues to shift away from traditional media and more to digital media. In particular, mobile advertising is the hot platform these days due to…
While UK women participate in sports to a lesser degree than men, research shows that more women want to be active. So why aren’t they? This…
The question in this headline is an important one for marketing managers. Many companies like the “pass-along” strategy where customers share content with other customers….