I have been vibecoding with Claude. What is vibe coding? It is a way to create software, websites, or apps using everday language that prompts…
I think most (all?) of us are still trying to figure out how we need to change our courses to account for the rapid rise…
*Note: In the forthcoming 2026 release of Essentials of Marketing, we highlight content showing how AI is used in marketing with “#AI4M” (AI for marketing). We…
*Note: In the forthcoming 2026 release of Essentials of Marketing, we highlight content showing how AI is used in marketing with “#AI4M” (AI for marketing)….
With so many AI assistants flooding the market, it’s tough to keep track of what each one actually does well—and what sets them apart. This…
In this tutorial, the management professor Boris Nikolaev demonstrates five powerful use cases of Google’s NotebookLM, an AI-driven research assistant designed to enhance learning and…
Many of us are looking for good quality insights on teaching marketing in the fast-emerging age of AI. Regular readers know that I am partial…
We are going to close this school year with a topic that has generated a lot of our posts over the last year. We post…
A recent Harvard Business Publishing article highlights “Educators’ Most Effective Attention-Grabbing Techniques.” The author describes how “compelling teachers move beyond presenting to storytelling.” I learned…