On May 22, I gave a presentation, Flipping the Online Classroom (this links to my previous post about the presentation). My presentation was one of a dozen for a McGraw-Hill webinar, “Our New Normal in a COVID-19 World.” During my presentation, we asked for questions, comments, and ideas from the participants. I was unable to answer all those questions during the webinar, so this post is designed to answer those questions and share participants’ comments and ideas.

• Download the Q&A document here.
• Download the participant ideas document here.

Today (May 22, 2020) I have the pleasure of being a presenter for a McGraw-Hill webinar, “Our New Normal in a COVID-19 World.” My presentation (one of 12) is titled, “Flipping the Online Classroom.” The presentation will be recorded and I will post a link to it after McGraw-Hill posts it. The slide deck was kind of heavy, with lots of images, so I created a lite version for download in  PowerPoint 6-up handout format. After the webinar, I will write another blog post “Flipping the Online Classroom – Post Webinar Q&A and Comments” and answer to questions from the webinar and post participant comments and ideas.

During the presentation I mention some resources I have found helpful in thinking about how to put more active learning into my online teaching. Here are links or downloads you may find useful as well:

• Flip Your Marketing Class (an ebook download). I wrote this book a couple years ago. The book was not written for online flipping — as I note in my presentation, flipping an online class may not make sense at first blush anyway. But as I went back to that book, I realized that much of the theory laid out in there (I reference a lot of education theory as you see in the presentation) was also relevant online. It was mainly figuring out how to apply it in the online context.
• “Suddenly Teaching Online? Free Resources to Help Faculty Affected by Coronavirus.” LinkedIn Learning offered this resource to faculty soon after the pandemic forced many of us into online teaching. A nice compilation and demonstration of one way to teach online. I only took a few classes — not a lot of active learning but a good initiation to online teaching for newbies.
• “Moving Your Classroom Online.” Harvard Business School Publishing also put on a number of webinars and wrote articles specifically about teaching online. I have found this to be a very useful resource with some great tips about case teaching, managing class discussions, and using simulations. Some emphasis on synchronous teaching (I think that is how Harvard Business School responded) but lots of great insights, including some thoughts on how to connect COVID-19 to your coursework.
• I am proud of how quickly The Institute for Learning and Teaching (TILT) at my home institution Colorado State University stepped up with great resources for our faculty (Keep Teaching) and students (Keep Learning).  Most of these resources are open access.
• “Active Learning in an Online Course” from The Ohio State University. I liked how this page categorized different active learning experiences. The page is brief with links to more details.
• “Optimizing Student Engagement with Connect Marketing” – a McGraw-Hill presentation on Connect from Allison Smith and Nicole Young. The focus is on McGraw-Hill’s Connect. This was put together right after the pandemic broke.
• PlayPosit is a great resource for adding questions to videos. A way to make your lectures more active and interactive.
• McGraw-Hill has partnered with online proctoring service Proctorio which is built into Connect. The arrangement offers you a bargain for online proctoring — which can be helpful in online teaching and learning.

We are excited to let you know that you can now get access to the new edition of Essentials of Marketing. The book is being this month–January 2020.

The new edition features a new emphasis on marketing for a better world, further refinement of our flexible  marketing analytics package (use as much as your students need), and updates to our active learning package. And of course is updated for currency. If you want more information, click through to the book’s information page, check out our emag, contact your McGraw-Hill sales rep or drop Joe Cannon an email.

A few years ago, I (Joe Cannon) flipped my marketing class. It went well and I began to research active learning and the flipped classroom to learn how to do it better. After doing all that research, I wanted to share my learning and my experience. So I wrote Flip Your Marketing Class. I am making the book available as a free eBook for anyone interested. To give you a better idea of what the book is about, I briefly describe the chapters below. To get your free PDF copy of the book, email Joe Cannon please put “Flip Your Marketing Class” in the subject line.

• Chapter 1: What is this book about? This chapter sets the stage, so an interested reader can determine what value the book might offer them, and how it is organized in case they want to focus on select topics.
• Chapter 2: What is active learning? This chapter provides definitions and explanations of learning, active learning, and passive learning.
• Chapter 3: What is a flipped classroom? This chapter introduces the flipped classroom. It discusses the costs and benefits of flipping your classroom.
• Chapter 4: What educational theories and concepts inform the design of a flipped classroom? This chapter provides a selective review of the academic literature on teaching, learning, active learning, and the flipped classroom. It specifically looks at a few relevant theories including Bloom’s Taxonomy, constructivism, and scaffolding. It also looks at the empirical evidence supporting active learning more generally and the flipped classroom model.
• Chapter 5: How did you flip your classroom? In this chapter, I share my experiences flipping the classroom. I discuss planning for the class and how I implemented the model. I include a variety of tips and tricks that I found helpful. I also offer other options that I considered but did not end up using.
• Appendices: Here, I provide sample syllabi, in-class activities, teaching notes, and sample PowerPoint slides, and more.

 

We are excited to announce the publication of the 16th edition of Essentials of Marketing. The new edition features extended coverage of marketing analytics, more active learning supplements, and of course many updates for currency. If you want more information, click through to the book’s information page, check out our emag, contact your McGraw-Hill sales rep or drop Joe Cannon an email.