This is a recording of my recent webinar “Flipping the Online Classroom” hosted by McGraw-Hill. For more resources, see my recent blog posts “Flipping the Online Classroom — Resources for Online Active Learning” and “Flipping the Online Classroom — Post Webinar Q&A and Comments” [where you can also find copies of the slides and my Flip Your Marketing Class ebook.]
We’re reaching out to share some additional details around the efforts McGraw-Hill is making to help support our customers as best we can. After you review this list, please let us know if there is a type of support or resource that you need or that you hear fellow colleagues asking for that we haven’t addressed! After we work through this initial stage of just-in-time support, we will continue to think of ways we can support faculty and engage students in online environments. We are considering a Virtual Guest Lecture series; please let us know if you would be interested/willing to participate!
McGraw-Hill’s efforts at the corporate level:
- Connect is now available for free to all who need it (i.e. instructors who weren’t already using Connect – print only adopters and competitive users).
- The following help site went live last Thursday: https://www.mheducation.com/highered/support/connect/how-to-move-your-course-online
We hosted a DFC-led webinar on Monday on moving your course online, invites for which went out to all higher ed instructors. We had about 875 attendees, and will be following up with all of them with recordings and help as needed.
Course-build requests are being addressed and prioritized with an all-hands effort across the company to respond to the demand. So far, we have more than 2,000 such requests and are working through them. (Nicole and I are on the “overflow” team of folks helping to build these courses! 😊)
Social media messaging on MH channels to promote all of the above. Here’s an example from FB:
We are also adding a (growing list) of webinars on various topics. Here is a sampling:
- Basics of Connect
|Basics of Connect||http://bit.ly/basicsofconnect|
|Reports and Course Data||http://bit.ly/2Fx7xSB|
|Using Test Builder||http://bit.ly/2LgvoJP|
At the Marketing Portfolio level, we began running DFC-led webinars this week on Engaging Students Online with Connecting Marketing: “I was a seated instructor until yesterday….” Nicole posted two brand-new podcasts on COVID-19 to our Marketing Insights podcast series:(go to bit.ly/Marketing_Insights)
We are compiling other ready-made resources (i.e. tutorials on how to assign the Mini Sims) and will continue to add additional resources and tools to support our customers during this challenging time.
Understandably, we’re seeing an effect in terms of takeaway opportunities with presentations that were scheduled having been cancelled, and messaging from hot opportunities that they now don’t have time to further vet materials or consider a change. We’ll be closely monitoring and checking in with these disrupted near-misses as things settle – and of course, for anyone who still wants to talk about changing, we are happy to have those conversations! In the meantime, we’re focused squarely on supporting our customers however we can.
Sending healthy and happy thoughts your way,
Meredith & Nicole
We are very excited to tell you that the 19th edition of Basic Marketing was just printed! The publishers call it bound book date (BBD). Copies of the new book will be in McGraw-Hill’s warehouse by March 1. Immediately below we have a quick summary of the major changes with this edition. We also posted a video you can watch where Joe tells you about why you should look at the 19th edition. We prepared two versions of the video — one for those of you not familiar with our book (see below) and one for those already using one of our books (click here). We offer a sampler of our new YouTube PowerPoints and a chapter-by-chapter overview (see more below).
The latest edition of the book includes hundreds of changes and updates. The biggest changes include the following:
- One less chapter. Our former chapter 5, “Demographic Dimensions of Global Consumer Markets” has been dropped from this edition. That said, the most important content from this chapter has migrated to chapters 3, 4 and 5 in the new edition. Click the icon below to download a chapter-by-chapter list of changes to the 19th edition.
- Big data and analytics. Our blog has been all over big data and analytics for the last year. We see this as an emerging trend in business practice. A major theme of this revision is our integration of big data and related analytics. As with other special topics (services, international, ethics, social media, sustainability and more), Basic Marketing integrates big data across many different chapters — from segmentation to market research, all four Ps, implementation, and ethics.
- Digital lives of customers. Cellular networks, the Internet, computing and other technology continue to influence how consumers buy and companies sell. Our updates address the latest trends in this area.
- LearnSmart adaptive learning technology. This edition of Basic Marketing includes LearnSmart adaptive learning and study tools. My students love this study tool — and I do as well. They learn better and study more efficiently.
- YouTube PowerPoints. With this edition of Basic Marketing we have embedded YouTube videos into our PowerPoint slides — about 80 in total. Now you can bring viral videos, ads, case studies, and virtual guest speakers into your classroom in a slick, well-integrated presentation. We have prepared a “sampler package” of these slide-videos which you can download here. There are three components (click to automatically download the file):
You can catch an author overview in the video below. Check out why we think you should review Basic Marketing again for the very first time.
What do you think? Post your comments below. Would you like an examination copy? Contact your McGraw-Hill sales rep for your examination copy of the textbook. If you don’t know your rep, click on the contact link in our banner at the top of this page and send us a message. We will put you in touch with the right people at McGraw-Hill.
PowerPoint — love it? hate it? Most of us still feel we have to use it. I know that many of our readers are having to teach online — some for the first time. So you might appreciate this short post from the Faculty Focus website “How Much Multimedia Should You Add to PowerPoint Slides When Teaching Online?” (September 22, 2010).
This instructional video shows you how to embed a YouTube video directly into a PowerPoint 2007 presentation. Note that you have to have an internet connection, sound connected, and it might take 5-10 seconds or more for the video to start up. If you need to do this in PowerPoint 2003, check out How to Embed a YouTube Video in PowerPoint (2003).