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New Edition of Basic Marketing goes to press!

February 23, 2013 by Joe Cannon Leave a Comment

UntitledWe are very excited to tell you that the 19th edition of Basic Marketing was just printed!  The publishers call it bound book date (BBD).  Copies of the new book will be in McGraw-Hill’s warehouse by March 1.  Immediately below we have a quick summary of the major changes with this edition.  We also posted a video you can watch where Joe tells you about why you should look at the 19th edition.  We prepared two versions of the video — one for those of you not familiar with our book (see below) and one for those already using one of our books (click here).  We offer a sampler of our new YouTube PowerPoints and a chapter-by-chapter overview (see more below).

The latest edition of the book includes hundreds of changes and updates.  The biggest changes include the following:

  • One less chapter.  Our former chapter 5, “Demographic Dimensions of Global Consumer Markets” has been dropped from this edition.  That said, the most important content from this chapter has migrated to chapters 3, 4 and 5 in the new edition.  Click the icon below to download a chapter-by-chapter list of changes to the 19th edition.

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  • Big data and analytics.  Our blog has been all over big data and analytics for the last year.  We see this as an emerging trend in business practice.  A major theme of this revision is our integration of big data and related analytics.  As with other special topics (services, international, ethics, social media, sustainability and more), Basic Marketing integrates big data across many different chapters — from segmentation to market research, all four Ps, implementation, and ethics.
  • Digital lives of customers.  Cellular networks, the Internet, computing and other technology continue to influence how consumers buy and companies sell.  Our updates address the latest trends in this area.
  • LearnSmart adaptive learning technology.  This edition of Basic Marketing includes LearnSmart adaptive learning and study tools.  My students love this study tool — and I do as well.  They learn better and study more efficiently.
  • YouTube PowerPoints.  With this edition of Basic Marketing we have embedded YouTube videos into our PowerPoint slides — about 80 in total.  Now you can bring viral videos, ads, case studies, and virtual guest speakers into your classroom in a slick, well-integrated presentation.  We have prepared a “sampler package” of these slide-videos which you can download here.  There are three components (click to automatically download the file):

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You can catch an author overview in the video below.  Check out why we think you should review Basic Marketing again for the very first time.

What do you think?  Post your comments below.  Would you like an examination copy?  Contact your McGraw-Hill sales rep for your examination copy of the textbook.  If you don’t know your rep, click on the contact link in our banner at the top of this page and send us a message.  We will put you in touch with the right people at McGraw-Hill.

Filed Under: Tips for Teaching, Tips for Technology

“How Much Multimedia Should You Add to PowerPoint Slides When Teaching Online?”

October 4, 2010 by Joe Cannon Leave a Comment

PowerPoint — love it?  hate it?  Most of us still feel we have to use it.  I know that many of our readers are having to teach online — some for the first time.  So you might appreciate this short post from the Faculty Focus website “How Much Multimedia Should You Add to PowerPoint Slides When Teaching Online?” (September 22, 2010).

Filed Under: Tips for Teaching, Tips for Technology Tagged With: Online teaching, PowerPoint

Embed YouTube Videos Directly In Your PowerPoints

December 4, 2009 by Joe Cannon Leave a Comment

This instructional video shows you how to embed a YouTube video directly into a PowerPoint 2007 presentation. Note that you have to have an internet connection, sound connected, and it might take 5-10 seconds or more for the video to start up. If you need to do this in PowerPoint 2003, check out How to Embed a YouTube Video in PowerPoint (2003).

Filed Under: Tips for Teaching, Tips for Technology, Video Tagged With: PowerPoint

“Can I Save Online Videos to My Computer?”

November 21, 2009 by Joe Cannon Leave a Comment

KeepVid

Yes you can – sometimes.  It might be helpful to have a copy of a YouTube video or commercial on your computer hard drive — so you don’t have to rely on an internet connection to show it in class.  A friend introduced me to a website (KeepVid) which allows you to download videos from YouTube and other sites.  I have found this doesn’t work on all sites, including BusinessWeek and The Wall Street Journal.  Still, for videos that download, you can show them in class without the need for a fast Internet connection.

Filed Under: Tips for Technology, Video Tagged With: PowerPoint

“No Wall Street Journal Subscription? No Problem”

November 21, 2009 by Joe Cannon Leave a Comment

Here is a trick for you.  Do you know how to get access to Wall Street Journal articles without an online subscription?  Just Google (or Bing or Yahoo) the title of the article.   As of this time, the Wall Street Journal has chosen to allow this “back door” to its content — but I have read that they are reconsidering this.  Note – this doesn’t work for AdAge.com and some other subscription only sites.  Most academics should be able to access Advertising Age articles through library databases like Business Source Premier — although I have found that they appear here a couple weeks after the print or online version.

Filed Under: Tips for Teaching, Tips for Technology Tagged With: WSJ.com

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