Summer Break for Teach the 4 Ps
I will be mostly taking a break from blogging here over the summer. Expect intermittent posts at best. You can always reach out to me…
Month: May 2026
- Artificial Intelligence | Chapter 03 | Chapter 04 | Chapter 07 | Chapter 13 | Chapter 16 | In-Class Activity
#AI4M Consumer AI as a Product-Market Battle: Gemini, ChatGPT, and the Future of Search
Morning Consult is a marketing research firm and I am on its email list. A recent email (May 6, 2026), “Our Best Intel: Google Gemini,”…
- Chapter 04 | Chapter 16 | Chapter 17 | Chapter 18 | Ethics | In-Class Activity | Legal | Price
Three Pricing Stories Students Will Understand: Dynamic Airline Fares, Used EV Value, and Amazon’s Price-Fixing Allegations
Price can feel like a dry topic, especially when it comes to determining the best price. But price has so many interesting angles, we just…
- Chapter 04 | Chapter 07 | Chapter 08 | Chapter 13 | In-Class Activity | Positioning | Product | Promotion
Beyond the Wrapper: Packaging as Protection, Promotion, and Product Enhancement
The last decade has seen companies placing much more attention on the marketing opportunities of packaging. Consequently, its prominence in Essentials of Marketing has grown….
