Many of our students enjoy eating out, especially at fast food restaurants. Therefore, you can expec YouGov’s Best Bites 2026: U.S. Restaurant Brand Rankings to…
I’ve just released a free eBook, Teaching Marketing in the Age of AI, written for college instructors who are wrestling with the same questions I…
I have to admit, I usually try to avoid television advertising. I pay for the upgrade in order to avoid ads. The exception for me…
One of the features in the Essentials of Marketing Instructor’s Manual is our YouTube Video Links. These were previously called YouTube PowerPoints because each link…
Over 25 years ago, B. Joseph Pine II and James Gilmore made business leaders think differently with their book The Experience Economy. The insights from…
One of the features in the Essentials of Marketing Instructor’s Manual is our YouTube Video Links. These were previously called YouTube PowerPoints because each link…