Value In Use Pricing, Ethics and 42 Days
“Value in use pricing — which means setting prices that will capture some of what customers will save by substituting the firm’s product for the…
Author: Joe Cannon
Why prices fall
Some products typically get more expensive over time (think food, college tuition, healthcare). Other products exhibit falling prices. Technology markets often exhibit declining prices (and often…
Adweek Picks the 10 Best Ads of 2014
It is the time of year when many publications are picking their “Best of” lists. Adweek offers a range of different video ads — almost all…
Research on Online Shopping Shows…
…some interesting facts and trends. I am not sure I agree with the hyperbolic “mind-blowing” in the title of this article, but I did find…