Tom Peters – Still Full of Insights After All These Years

I read Tom Peters now classic In Search of Excellence shortly after I graduated from undergrad and started working in sales for Eastman Kodak. The book had a profound effect on me. I also remember that I used to show a Tom Peters video in class — one where he passionately walked around a stage sweating like a boxer in a ring. Tom is a bit older these days, but he is still a wise man. While much of this McKinsey Quarterly article (“Tom Peters on leading the 21st century organization ” September 2014) explains his views on leadership, there are also parts relevant to marketing. There is some discussion of strategy implementation.  In chapter 8 we have a box highlighting the value of design — which Peters discusses here. And what he also talks about is the importance of “living” like your brand.

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