Carlsberg Does it Again…
As you may know, I am reluctant to promote alcohol commercials. Still, I sometimes show them in my classes — many are quite good. Some…
Author: Joe Cannon
Can software detect emotions? How can marketers use this? Should they?
Powerful computers now allow software to read people’s emotions. Some of this new software and various applications are described in this article and the video below “The Technology…
The Challenges of Online Retailing in India
While online retailing holds great promise in developing countries like India, there remain challenges. Venture capital is flowing into this market, and some big players…
Oops! “The 13 Biggest Brand Fails of 2014”
They say we learn the most from failure. If that is the case, then this list “The 13 Biggest Brand Fails of 2014” (Adweek, December…
Research on Job Search Shows – Who You Know Counts
This article should not be a surprise to marketing instructors — but many of our students don’t realize the importance of networks. We teach about…
“Boring” Brands Use Humor to Gain Attention and Relevance
This article on the Hubspot blog, “7 Boring Big Brands that Used Humor to Amp Up Their Marketing” (December 30, 2014) provides some great examples. From…
Flipping the Classroom?
Are you “flipping your classroom”? Do you want to flip your classroom? Would you like to share ideas about flipping the classroom? My answers are yes,…
Segmenting the Packaged Foods Product-Market
Large packaged food makers — like Campbell’s and General Mills are mentioned in this article — segment their markets and develop marketing mixes to meet…
Are these the “50 Best Places to Work in the U.S.”?
This Fast Company article “The Top 50 Best Places to Work in the U.S.” could be used by students writing their personal marketing plan. This data comes…