Should I lower the reading level of this post?
Overview It turns out that a website’s reading level (typically measured by school grade level) may be related to visitor behavior. This post, “Why Are Some…
Author: Joe Cannon
Future of Retail? Rebecca Minkoff Stores Integrate Technology to the Buying Experience
This Fast Company video shows how Rebecca Minkoff (designer of luxury handbags, accessories, footwear and apparel) uses technology at a prototype of one of her specialty retail…
Gourmet Ramen Restaurants Are Hot
This article, “How Japanese Marketing Secrets Sparked The American Ramen Revolution” (Fast Company, February 23, 2015) describes how ramen has become the latest hot cuisine. And…
Keurig’s Efforts to Lock-In Customers Backfire
The razor/blade business model has powered many profitable companies — from Gillette to Kodak to HP — all have taken little to no profit on…
Caterpillar Uses Viral Video in “Built for It” Campaign
Many of the most creative campaigns are for consumer brands — so I really enjoy seeing a B2B brand do something creative. Caterpillar (the high…
- Advertising | Ethics | Legal
Is this ad misleading? The FTC decided it was…
Where does the FTC draw the line on misleading advertising. We have a recent example that you can show in class. Often such ads are…
Creative Campaign Helps Financial Services Company Gain Awareness
We don’t usually think about insurance and reinsurance markets — but risk management is an important behind the scenes, B2B business. Seeking to increase brand…
Tom Peters – Still Full of Insights After All These Years
I read Tom Peters now classic In Search of Excellence shortly after I graduated from undergrad and started working in sales for Eastman Kodak. The book had…