In my Principles of Marketing class I ask my students a simple True/False question: “Good marketing means giving customers the products and services they ask…
Silicon Valley startup Zipline is delivering blood and emergency medicine to rural areas of Rwanda. You can learn more about Zipline in the YouTube video…
My research is in channels of distribution and buyer-supplier relationships. And even I must admit that this is not the most “fun” of the 4…
This video from SAS describes how UPS embraces analytics to optimize delivery performance. The video offers a way to demonstrate how analytics can lower a…
While online retailing holds great promise in developing countries like India, there remain challenges. Venture capital is flowing into this market, and some big players…