UK Plush Toy Jellycat’s Marketing Strategy Finds Success in China
This article from the BBC, “How UK plush toy Jellycat conquered China” (January 3, 2026) is worth a little playing around. When I first discovered…

This article from the BBC, “How UK plush toy Jellycat conquered China” (January 3, 2026) is worth a little playing around. When I first discovered…

Here are two articles that highlight a shift in how artificial intelligence is transforming the healthcare landscape. The first article, “The AI doctor will see…

Discount retailers boomed in 2025 as both budget-conscious and affluent shoppers flocked to chains like Walmart, Aldi, and Dollar Tree in response to higher prices…

Let’s catch up on some marketing news. As you might guess, I tend to scan a lot of news sources. I collect a lot of…

We know that direct-to-consumer (DTC) distribution remains popular. The 18th edition of Essentials of Marketing expanded coverage of the topic, and the forthcoming 2026 release…

Here is a good article that helps drive home a fundamental marketing concept—differentiation. “How Weird Wins” (Fast Company, November 11, 2025) argues that in today’s…

We all enjoy teaching new-product development (NPD). There is a good framework to present and there are many interesting examples. This brief post is just…

As AI becomes more ubiquitous, what skills now matter to employers? This is an important question for those of us teaching and for our students….

This Sherwood News article, “The ‘kidulting’ economy is still booming as more grown-ups yearn for playtime,” (September 24, 2025), highlights the surging success of brands…