#AI4M: Teaching Marketing in the Age of AI: Simple Ways to Build Critical Thinkers

A couple of weeks ago, I presented a webinar for McGraw-Hill titled “Teaching Marketing in the Age of AI: Simple Ways to Build Critical Thinkers.” You can click on that link to see a recording of the video. In that video, I also reference some prompts you can use to generate your own in-class activities. You can find that here: https://the4ps.com/AIWebinar.

As AI advances, businesses need graduates more than ever who can question, evaluate, and make sound decisions. The challenge is building essential critical thinking skills while still covering core marketing content.

Professor Joe Cannon, author of Essentials of Marketing, shares the active learning approach he uses to meet that challenge. The framework transforms traditional lectures into high impact, skill building experiences that help students master content and think more deeply about marketing problems.

The approach provides:

• A clear, repeatable active learning framework for strengthening critical thinking without sacrificing coverage.
• Ready-to-use activities and assignments that push students to apply, analyze, and evaluate marketing concepts—including activities that involve responding to AI-generated output.
• Simple strategies to prepare students for the expectations of the workplace of today and tomorrow.